90% of shoppers buy products not on shopping list, study finds

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April 18, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    ConAgra agrees to acquire Odom's Tennessee Pride Odom's Tennessee Pride, a maker of breakfast sandwiches and sausages with about 750 employees, will be purchased by ConAgra Foods for an undisclosed sum. ConAgra, which in the past few months announced the acquisition of Del Monte Canada and National Pretzel, expects the Odom's deal to close within 45 days. Reuters (4/17)      Wild Flavors will buy juice-blend unit from Cargill Cargill, which sold its global flavoring business in September, said it will sell its global juice-blend business to Germany's Wild Flavors. The business, with more than $200 million in annual sales, includes facilities in New Jersey, Japan and the Netherlands. Star Tribune (Minneapolis-St. Paul, Minn.) (4/17)      Other News Johnsonville debuts cooked sausage in four varieties Drug Store News (4/17)        U.S. Hispanic Study Released The NPD Group's study of U.S. Hispanics' food and beverage consumption habits and practices reveals that at in-home dinners, Hispanic children in "Spanish language preferred" homes are more likely to drink fruit juice than are non-Hispanic children and they are less likely to drink milk than are non-Hispanic children. The NPD Group | NET® Hispanic Study     Trends    90% of shoppers buy products not on shopping list, study finds A study by The Integer Group and M/A/R/C Research found that 90% of shoppers buy items not on their grocery list, with 66% enticed by promotions, 30% lured by coupons and 23% wanting to pamper themselves. The study also found that list-makers typically write down a product, not brand. Drug Store News (4/17), Progressive Grocer (4/17)      Pampers with Dry Max had most revenue among 2011 new products A SymphonyIRI Group list of 2011 product introductions that brought in the most revenue puts Pampers Cruisers and Swaddlers with Dry Max on top, with $296 million. P.F. Chang's Home Menu placed first in the category of food and beverage, with $101.6 million. Supermarket News (4/17)      Other News PB&J vodka, BLT chips push flavor boundaries USA TODAY (4/17)      Sampling the square root of a Lot has no scientific basis and yet this archaic sampling scheme endures. Statisticians believe that this non-statistical rule-of-thumb approach to sampling began in the early days of the USDA. The square root plan remained standard practice until scientifically based statistical sampling methods were developed for modern munitions manufacturing. Why is this method still used?   Advertising & Marketing    Pampers gets in the Olympic spirit Procter & Gamble brand Pampers is tying in with the Olympics with USA-themed diapers and wipes and a sweepstakes with a grand prize of tickets for four to the Olympic Games in London. The brand has teamed with Kerri Walsh, an Olympic gold medalist in beach volleyball, on the promotion. Progressive Grocer (4/17)      Other News P&G takes shopper-marketing Effie gold MediaPost Communications/Marketing Daily (4/17)      Coors Light adds digital tie-ins to Primera soccer sponsorship Drug Store News (4/17)      Small-business owners can seize opportunities to help reduce their taxes, lower their expenses and reinvest in their businesses this tax season. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. SmartBrief readers: Download your 2012 Small Business Tax Strategy white paper now.   Retail Spotlight    SUPERVALU broadens waste-diversion goal SUPERVALU, which has 54 stores that divert 90% or more of their waste from landfill, set a goal of 300 stores with such diversion by the end of this fiscal year, which ends in February. "Keeping waste out of landfills is better for the environment, better for our customers and better for the bottom line," said CEO and President Craig Herkert. "It's simply the right thing for us to do." Progressive Grocer (4/17)      Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.   Sponsored Content    How to Profit From Your 15 minutes of Fame Barry Moltz Are Gas Prices Threatening Your Business? Courtney Rubin Creativity Course Shows Entrepreneurs How to Innovate Matthew E. May What a Strong Brand Does for a Small Business Denise Lee Yohn 5 Tax Writeoffs for Doing Good Barbara Weltman   Health & Wellness  Research: Plenty of food choices in poor urban neighborhoods Two new studies contradict prevailing wisdom about poor urban neighborhoods with high obesity rates, finding plentiful food choices. "It is always easy to advocate for more grocery stores," said Kelly D. Brownell, director of Yale University's Rudd Center for Food Policy and Obesity, who was not involved in the research. "But if you are looking for what you hope will change obesity, healthy food access is probably just wishful thinking." The New York Times (tiered subscription model) (4/17)      Awareness of food cravings may help regulate appetite Participants who responded more to food images during functional magnetic resonance imaging scans were the ones who gained weight in the next six months, a study in The Journal of Neuroscience revealed. Researchers said awareness on how certain triggers affect food cravings may help control appetite. The Daily Mail (London) (4/17)      The Buzz(CORPORATE ANNOUNCEMENTS) Jim Kilts, Nielsen Chairman and Former Gillette CEO, spoke recently at Procurian's Second Executive Forum in NYC on his concept of "Total Innovation". Private dinner provided a platform for executives from F1000 companies to exchange solutions for funding innovation and growth. Read more Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.     GMA News  Only one week left to register for Salmonella contamination prevention webinar Preventive strategies that minimize opportunities for contamination by Salmonella in ready-to-eat products are essential for all food manufacturers, which is why GMA has designed a webinar that will provide industry expertise focused on the identification of risk factors associated with Salmonella contamination. On Wednesday, April 25, GMA will host Aggressive Control Measures for a Wily Pathogen: Salmonella in Low-Moisture Foods webinar, which will give attendees the necessary tools to design an environmental monitoring program to detect potential changes in sanitary conditions in the processing environment, and provide practical approaches that can be taken to assure sanitary conditions are maintained. Register before times runs out. Registration closes April 24.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Marketing Manager, Carton Foods Tetra Pak Denton, TX Sr. Food Safety Specialist ConAgra Foods Hastings, MN Click here to view more job listings.   SmartQuote  A daydreamer is prepared for most things." --Joyce Carol Oates, American author          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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