| News about digital retail commerce |  |
- Threadflip aims to make online consignment easier
Online consignment shop Threadflip officially launched this week with a model that aims to encourage fashion fans to resell old looks online by taking on some of the tasks involved in shipping. The start-up is testing a "White Glove Service" that gives sellers the option of paying a higher fee to have the company handle all the entire transaction, from posting the product on the site to shipping when it sells. All Things D (4/17)       - Online coupons rise in popularity as buyers seek deals
The struggling economy is driving use of online coupons, according to a study by Yahoo! and Ipsos OTX. More than 92 million shoppers are expected to be using online coupons by year-end. Though consumers still prefer print coupons (33%) to digital (27%), 35% of Internet shoppers check weekly or daily deals at least once a day. eMarketer (4/18) - Report: NYC tops the list for online fraudsters
Online transactions originating in New York City are 1.5 times more likely to be fraudulent than those starting in Atlanta, according to ThreatMetrix. The report includes a list of the top 10 cities for online fraud -- Atlanta came in second, Chicago was third and Los Angeles and Omaha round out the top five. Internet Retailer (4/17)  - Smartphone payments expected to beat credit cards by 2020
Most consumers will be using their smartphones to make payments by 2020, many tech experts say. In a Pew Research Center survey, 65% of tech experts said mobile payments would outpace credit card use, though 33% said consumers wouldn't trust mobile technology to replace cash and credit. Even if mobile payments become popular, they will just mean more options for consumers, some said. "When credit cards arrived, checks did not disappear, and neither did money," said Geoloqi CEO Amber Case. Network World/IDG News Service (4/17), VentureBeat/Mobile (4/17)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - Netflix looks to original programming for growth
Netflix gave a preview Tuesday of its upcoming slate of original programming, which includes the return of the popular Fox show "Arrested Development" and other high-profile projects. The company sees original content as key to its future growth, as a slew of new "TV everywhere" applications and services gear up to compete with its core DVD rental and streaming businesses, said chief content officer Ted Sarandos. GigaOm (4/17), GigaOm (4/17) - Wal-Mart boosts Indian hiring target to revamp online retail
Wal-Mart Stores will hire about 200 employees in India to help the global retail giant revamp its online platform, the company said. Only about 1% of Wal-Mart's annual sales come from online retail, according to an estimate by Kantar Retail. The move comes as Amazon and others continue to grab market share as consumers shift more of their spending to e-commerce. Fox Business/Dow Jones Newswires (4/17) - Kiehl's taps QR codes in recycling campaign
Kiehl's has launched an in-store and mobile recycling campaign that features limited-edition celebrity-endorsed skincare products and uses QR codes to link shoppers to both the new collection and more information about the retailer's recycling program. Luxury Daily (4/17)  | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
- Alibaba taps former U.S. trade official to lobby
China's Alibaba has hired the former general counsel to the U.S. Trade Representative Office as its Washington lobbyist. The e-commerce giant is pushing for the office to remove its Taobao site from its list of "notorious markets" for piracy. Bloomberg (4/17)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | Shop.org Spotlight |  |  | | - 3 retail marketing trends you need to know for 2012
NRF’s digital retailing and advertising groups have declared that this May will be devoted to all things retail marketing – May is Marketing Month. These two NRF communities, Shop.org and RAMA, have teamed up to provide educational workshops, webinars and research focusing on the new wave of retail marketing. So, what exactly will our communities be talking about next month? We'll take a deep dive into the convergence of channel marketing, how impactful SoLoMo really is in the marketing space, and how to preserve brand integrity across all divisions of a company. Read more. Retail's BIG Blog (4/18) - Best strategies for making your "invisible" Web content accessible
With 150,000 URLs added to the Internet each day, Web content is growing at a rate almost impossible to keep up with. So how can retailers siphon their communications to consumers through the increasing clutter of information? In a new white paper in the Shop.org library, BloomReach identifies ways online retailers can package their messages so that they are easy to find for the consumers who seek it. Download the white paper.
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