   | News about digital retail commerce |  |
- Bomoda to woo Chinese consumers with content first
A new members-only website called Bomoda has launched in China, with content aimed at introducing wealthy consumers to luxury brands they'll be able to buy later when the startup launches its e-commerce arm. The company, available only in Mandarin, expects to sign up about 200,000 members by year's end. Women's Wear Daily (subscription required) (4/20)       | Cart Remarketing – How to Engage Shoppers Who Abandon Their Carts. In the fifth installment of Certona's Personalization Metrics series, readers can learn: why shoppers abandon carts, how to re-engage the shopper with email remarketing, best practices for individualized recommendations, and which metrics to consider for success: DOWNLOAD NOW | - Are Klout's brand pages ready for prime time?
Klout has announced the launch of "Brand Squads" -- essentially brand pages where influencers can seek to win recognition from specific brands, writes Anum Hussain. While that is a neat idea, Klout will need to provide more sophisticated tools for measuring the pages' impact to convince marketers. "The next step to make these brand pages worth marketers' time would be the addition of an analytics tool," Hussain writes. HubSpot.com (4/20) - Analysis: Avon should call on social networks as door-to-door closes
 With Avon's operating profit per representative down 75%, the company known for door-to-door sales is being forced to sell over the Internet via social networks to compete with rivals Sephora.com and Walgreen's Beauty.com and Drugstore.com, a Sanford C. Bernstein analysis contends. The analyst firm says social networks should be a top priority of new CEO Sherilyn McCoy, who is joining Avon this week from Johnson & Johnson. The Wall Street Journal (4/22)  | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Moms favor digital coupons and flash sales
More than half of mothers are now performing research online before making a purchase; and 75% say they sometimes use daily deal and flash sale sites, according to a recent poll of close to 2,000 moms, who make the majority of household purchasing decisions. The second annual Totsy "Moms Shopping Trends" survey, conducted in conjunction with BSM Media, revealed that these significant decision-makers are looking for high-quality products at the best prices. Read more. |  - IKEA puts entire store into 1 banner ad
IKEA is running a new digital campaign that squeezes separate links to its entire product lineup -- that's 2,800 different products -- into a single 300-by-250-pixel banner ad. The tiny products are magnified as users mouse over them, and clicking through takes users to an online sales page for the product. "This may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming," writes Tim Nudd. Adweek (4/17)  | Retailers using a centralized cross-channel loyalty platform are experiencing a 20 percent increase in customer retention. Download our white paper, Cross-Channel Loyalty Technology, to learn how combining mobile and social technology with a centralized loyalty platform and POS data capture enables retailers to provide a truly cross-channel loyalty experience. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Report: Paid-search ads boost online sales
Consumers who clicked through to shopping sites via paid-search ads spent 27% more in the first quarter of 2012 than they did in the same period last year, according to PM Digital. Average order value rose 3% while retailers' cost-per-click declined 3% during the period. Internet Retailer (4/20) - Results based on number of times each story was clicked by readers.
| Legislative & Regulatory | | | | - Mass. merchants want answer on Amazon sales tax
Massachusetts officials have not said whether Amazon's plan to open a research and manufacturing facility in the state means the online retailer will have to collect sales tax. The state's retailers said any physical presence means the company must abide by sales tax rules that apply to bricks-and-mortar merchants. Boston Herald (4/23) | Shop.org Spotlight | | | | - Brazil and China: The emerging online retail powerhouses
Take a guess: Which are the five largest markets today in terms of online users? The U.S.? The U.K.? Germany? Actually, try China, in first place with 369 million online users, followed by the U.S. (253 million), then India (133 million), Japan (104 million) and Brazil (91 million). In a BIG Show session on global e-commerce for 2012, retail executives from China, Brazil and Forrester Research shared why the Chinese and Brazilian markets are prime opportunities for retailers looking to expand e-commerce operations. Read more. Shop.org Blog (1/16)
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Japanese e-commerce company Rakuten said it will discontinue a joint venture in China with Baidu. Online shopping mall Lekutian will stop operating next month, amid harsh competition and poor performance, Rakuten said. 
More than half of respondents said their company plans to have a personalized website for customers in the next 18 months. Source: 
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