Chia sprouts up in food and drinks

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dClRCcrEfWCdckwICidbcTCicNBHNz

April 20, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Kimberly-Clark executive talks digital marketing Jeff Jarrett, vice president for global digital marketing at Kimberly-Clark, said the company has "seen a nice return on investment from our digital spending." He said the company is increasing spending on mobile searches, and he added, "Nearly all of our brands will have mobile sites by the end of this year." eMarketer (4/20)      Nespresso patent is upheld in Europe The European Patent Office ruled that the interface between Nestle's Nespresso coffee machine and coffee capsules used by the system is patent protected. Rival coffee makers Sara Lee, Ethical Coffee and Vergagno can appeal the decision. The Wall Street Journal (4/19)      Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.   Trends  Food and drink launches increased slightly in 2011 A SymphonyIRI Group report on 2011 product launches says there were 665 food and beverage launches, compared with 647 in 2010, with brand extension accounting for 92%. "Big or little, CPG manufacturers with a laserlike focus on true marketplace needs, at an increasingly granular level, will be the ones to enjoy new product success in the years to come," said Susan Viamari, editor of the researcher's Times & Trends. MediaPost Communications/Marketing Daily (4/19)      Hispanics and singles are changing food retail, report says A report from the International Dairy-Deli-Bakery Association says the food-retail landscape is changing, as Hispanic and single-person households increase. The report also notes that baby boomers are retiring later and seeking healthful food, and millennials have 11% more buying power than baby boomers did when they were young. Convenience Store News (4/19)      Take a minute to participate in a quick, 3-question advertising survey. Click here to get started!   Advertising & Marketing    Pepsi Next takes message to BuzzFeed Pepsi Next became the first BuzzFeed advertiser to add a branded bar at the top of the website. When users clicked the bar, they were twice taken to stories that had gone viral online; the third click linked to content created by Pepsi Next. MediaPost Communications/Marketing Daily (4/19)      Small-business owners can seize opportunities to help reduce their taxes, lower their expenses and reinvest in their businesses this tax season. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. SmartBrief readers: Download your 2012 Small Business Tax Strategy white paper now.   Retail Spotlight    Nice N Easy debuts mini grocery Nice N Easy Grocery Shoppes opened its first mini grocery in Brewerton, N.Y., where the closest supermarket is four miles away. The 6,750-square-foot store, the largest for the convenience store chain, is considered a prototype for other mini grocers in communities lacking easy access to food. Convenience Store News (4/19)      On the Internet, page-loading delays can stop customers from buying. Download our free report 3 Proven Ways to Boost Transactions with Web Acceleration and learn how Limelight Network's front-end acceleration technology can improve Time to Actions.   Sponsored Content    5 Ways Coaches and Experts Can Hurt Your Business Mike Michalowicz How to Maintain a Singular Focus and Maximize Your Productivity Carla Young How a Tea Shop Mastered the Art of Customer Service Ritika Puri How Strategic Partnerships Benefit Small Businesses Anthony Sills When to Stop Socializing and Make the Sale Tim Berry   Health & Wellness  Study links low-fat dairy and reduced stroke risk A 10-year study in the journal Stroke that followed 75,000 adults ages 45 to 83 found that those who consumed low-fat dairy products reduced their stroke risk by 12% compared with nonconsumers. Researchers said low-fat dairy offers vitamins and minerals and might lower blood pressure. WebMD (4/19), DailyRx.com (4/19)      Chia goes beyond pets to sprout up in food and drinks Chia seeds, rich in fatty acids, fiber and minerals, are becoming a popular ingredient in baked goods, drinks and snacks. The ancient seed is re-emerging because people "are looking for products to help them eat healthier," said Michael Hirsch, vice president of Joseph Enterprises, which launched the Chia Pet three decades ago. National Public Radio/The Salt blog (4/19)      The Buzz(CORPORATE ANNOUNCEMENTS) Arlon Food and Agriculture Partners Acquires Wholesome Sweeteners Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.    GMA News  Unsaleables Conference hotel discounts end today Today is the last day to receive discounted hotel rates for the only unsaleables conference built by and for the food, beverage and consumer products industry. The Joint Industry Unsaleables Management Conference, May 15-17 in Orlando, will bring an exceptional group of reverse logistics, customer operations and supply chain experts together with CPG manufacturing and multi-channel retail executives to discuss fresh perspectives on how unsaleables management is evolving. Don't wait -- register and book your room today.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Salmonella stays at the top in FDA's food hazard reporting system Salmonella remained the most common form of contamination in the FDA's review of the second year of its Reportable Food Registry, accounting for 38.2% of the reports from Sept. 8, 2010, to Sept. 7, 2011. The review cited three examples of the reporting system helping to prevent contaminated products from reaching consumers or causing outbreaks. FoodSafetyNews.com (4/20)      Position Title Company Name Location Marketing Manager, Carton Foods Tetra Pak Denton, TX Sr. Food Safety Specialist ConAgra Foods Hastings, MN Click here to view more job listings.   SmartQuote  Avoid popularity; it has many snares, and no real benefit." --William Penn, British statesman and philosopher          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release Download a SmartBrief Mobile app today       Recent GMA SmartBrief Issues: Thursday, April 19, 2012 Wednesday, April 18, 2012 Tuesday, April 17, 2012 Monday, April 16, 2012 Friday, April 13, 2012     Lead Editor:  Patricia Smith       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information