| News about digital retail commerce |  |
 | Know What to Ask Product Recommendations Providers. Product recommendations on your site can boost conversions, average order values and shopper loyalty. But, there are many providers in the market, and it can often be confusing to understand the differences. This buyer's guide includes questions to ask or things to consider when evaluating product recommendations vendors. Learn more at igodigital.com/buyersguide. | - Survey: Retailers boost mobile investments
Almost a third of retailers will invest $100,000 or more in their m-commerce efforts this year, reflecting a rapid rise in mobile traffic, according to a new survey. A quarter of the 147 senior executives surveyed said 10% or more of their online traffic now comes from mobile devices. Internet Retailer (4/18)      - Users are buying more digital content
Downloading digital content has become commonplace for about 40% of users, a new survey shows. The American Institute of Certified Public Accountants survey also revealed people are spending more on the applications - money that may not be in their monthly budget. Researchers are recommending consumers watch app spending. MediaPost Communications/Marketing Daily (4/19) - Mobile, social and the business of fashion
Online, mobile and social are becoming increasingly vital to the industry as more consumers turn to digital channels to make apparel purchases. "Today, it really matters to stores that you're active and interactive with consumers," said Layla L'obatti, president of Between the Sheets Lingerie, who spoke on a panel of fashion industry professionals this week. Women's Wear Daily (subscription required) (4/19)  - Companies drop blogs and switch to social networks
Following a trend among consumers, businesses large and small are abandoning blogs and shifting to social networks, according to a University of Massachusetts Dartmouth survey. Social media are viewed as more trouble-free than blogs, which are costly to maintain and less likely to be trafficked by consumers, who spend much of their time on social networks. "We want to be where our customers are," Bank of America spokesman T.J. Crawford said. USA TODAY (4/19) - Google focuses on speeding up mobile Internet
Google is focusing on accelerating the mobile Internet, specifically how to get mobile websites to load twice as quickly. The effort aims to cut the average 9.2-second wait time and increase ad sales and commerce by overcoming frustrations of consumers, who often give up on sites that load too slowly. Bloomberg Businessweek (4/19) - Why small social networks are a big deal
Social media promised to deliver low-cost word-of-mouth marketing on a massive scale, but brands are realizing that scale isn't everything, Ben Kunz writes. Smaller social networks such as Path and Pinterest can't rival Facebook's reach, but they offer a chance to tap into more focused, higher-quality social connections, Kunz writes. To exploit these narrower networks, marketers will have to adopt new strategies, perhaps including a greater focus on paid ads, he argues. Bloomberg Businessweek (4/19)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - La Redoute turns photo faux pas into a win
French online fashion retailer La Redoute had egg on its face after accidentally publishing a photo with a naked man in it. The company published a video apology for the mistake, issued a Facebook challenge to customers to find other mistakes in its photos and then posted dozens of fake images that engaged shoppers and boosted goodwill and site traffic for the brand. Internet Retailer (4/18)  | Amazon Webstore — Security, Scalability, & Reliability for your eCommerce Business
Hosted on Amazon’s cloud, Webstore scales with your business so you can test new ideas — like a flash sale microsite — without investing in expensive hardware or infrastructure. Learn more now. |
 | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 | Legislative & Regulatory |  |  | | | Shop.org Spotlight | | | | - 6 principal issues (or opportunities) for international expansion
With fierce and frequent changes in the global marketplace, there are many lessons that can be learned and applied from European retailers or those that have already expanded internationally. Shop.org Executive Director Vicki Cantrell identifies the first of many considerations a company must make before going global, and provides background of what NRF's communities had on display at the Retail Business Technology Expo last month in London. Read more. Shop.org Blog (3/12) - May is Marketing Month at Shop.org
Shop.org is celebrating spring by putting the spotlight on what's hot in the world of retail marketing. Fresh workshops, webinars, regional dinners—and lots of good conversations—will provide every retail marketing professional with tips and the latest research to help breathe new life into marketing plans. And best of all, Shop.org Members get a free pass. Learn more.
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