Wednesday, August 6, 2014

Consumers crave farmstead cheeses

Coke announces $5B investment in African bottlers | ADM to sell chocolate division, keep cocoa presses | Tyson to put $3.25B in notes toward Hillshire acquisition
Created for cpgbrokers.input@blogger.com |  Web Version
 
August 6, 2014
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
SIGN UP|FORWARD|ARCHIVE|ADVERTISE

Company WatchSponsored By
Coke announces $5B investment in African bottlers
Coca-Cola has announced investment plans that will put $5 billion toward expanding capacity, sustainability initiatives and creating jobs at its African bottling partners over a six-year period. Under the plan, Coke will have invested $17 billion in Africa by 2020. Bloomberg (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
ADM to sell chocolate division, keep cocoa presses
Citing rising sales in its cocoa processing division, Archer Daniels Midland Co. announced yesterday that it will continue to run its cocoa processing division but will sell its global chocolate business later this year. The company's cocoa presses account for approximately 66% of its cocoa business. Reuters (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
Other News
One major sports drink manufacturer thought so and switched sweeteners in 2010. Find out whether its sweetener strategy boosted sales when you download our free case study. Featuring Mintel and Nielsen data, it offers a surprising look at the difference between sweetener perceptions among consumers and purchasing reality. Go to CornNaturally.com.
 
Trends
Frozen dessert sales get a boost from health-focused products
Consumer interest in healthy options is reinvigorating frozen dessert sales as shoppers seek out products featuring probiotics, high protein content, and in-demand nutritional ingredients such as coconut. Grocery sales of frozen desserts are expected to outpace dollar sales growth for the overall market, according to Packaged Facts, which predicts sales will reach almost $11.7 billion in 2018. FoodNavigator (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
Consumers crave farmstead cheeses
Yarg, the British cheese wrapped in stinging nettles or wild garlic leaves, has finally passed U.S. Food and Drug Administration standards and will soon be available in stateside supermarkets. "Over the past five years, Americans have seen a mini cheese revolution, and now consumers really do appreciate artisan or farmstead cheeses; specialist cheeses with a very different texture to what had previously sold well," said Nigel White, secretary of the British Cheese Board. The Independent (London) (tiered subscription model) (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
SmartBrief Originals
Behind the Scenes: Tips and best practices on management and operations from SmartBrief
How grocers can turn data into a competitive advantage
Today's technology offers supermarkets new ways to use the growing sea of customer loyalty data to their advantage as competition grows. Instant coupons and mobile promotions generated through big data need to be relevant, compelling and above all anticipated, according to Alan Lipson, retail industry marketing manager for SAS. "You have to be expecting this kind of offer. If not, it comes across as stalking, and it's creepy," he said. SmartBrief/SmartBlog on Food & Beverage (8/6)
Share: LinkedInTwitterFacebookGoogle+Email
Advertising & Marketing
Kraft pulls Kool-Aid, Capri Sun from Saatchi & Saatchi
Two years after awarding the Kool-Aid and Capri Sun accounts to Saatchi & Saatchi, Kraft confirmed this week that the brands will rotate to another agency. Saatchi brought back the iconic Kool-Aid Man in 2013, but sales in the powdered division dropped 6% last year, Euromonitor International noted. Kraft has not announced which agency will take the helm of the brands. Advertising Age (free access for SmartBrief readers) (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
Colgate-Palmolive taps YouTube stunt star for Speed Stick-branded video
Colgate-Palmolive joins the list of companies seeking branded entertainment opportunities for online video, sponsoring extreme sports athlete Devin Graham, aka Devin Super Tramp, to jump from a zip line 10,000 feet above Panama City and land on a Speed Stick-branded base. Graham said 90% of his videos have branded sponsors, saying, "We can find ways to fit in brands really naturally and do great videos." The Wall Street Journal (tiered subscription model)/CMO Today blog (8/4)
Share: LinkedInTwitterFacebookGoogle+Email
Retail Spotlight
Whole Foods to launch 1st-ever national ad campaign
Shoppers carry bags from Whole Foods
(Bloomberg via Getty Images)
Whole Foods Market will launch its first national advertising campaign, which will focus on consumer education concerning pest management, farmworker welfare and pollinator protection, the retailer said last week. "With fewer than 400 stores and a marketing spend of less than 1% of sales, it is impressive how widely recognized the Whole Foods Market brand is," Whole Foods co-CEOs John Mackey and Walter Robb said. "Our brand and marketing campaign will highlight both our value and values, reinforcing our leadership around quality and transparency in the marketplace." MediaPost Communications/Marketing Daily (8/5)
Share: LinkedInTwitterFacebookGoogle+Email
 
Get this industry guide on content marketing.Get the guide on industry standards for content marketing
As content marketing plays an ever-growing role in the marketing mix, it's important for the industry to have meaningful guidelines and standards. In this primer, IAB lays out the state of content marketing and shares useful guidelines for approaching content marketing.
Download and read this free white paper.

Health & Wellness
Study ties pistachio diet with better heart markers in diabetes
Diabetes patients who consumed two servings of pistachios daily for a month showed better cardiovascular health markers and more relaxed and open blood vessels during stress tests compared with those who did not eat the nuts, according to a study in the Journal of the American Heart Association. NewsMax.com (8/1)
Share: LinkedInTwitterFacebookGoogle+Email
GMA News
Harness your organization's thermal processing expertise
Make sure your processing professionals take advantage of GMA's Thermal Processing Training Program, Sept. 15-26, in Washington, D.C. This intensive two-week series will explore the intricate requirements to safely manage the thermal processing discipline. Participants will receive expert-led guidance in pathogen testing, acidified foods, process deviations, thermobacteriology and more. Register today.
Share: LinkedInTwitterFacebookGoogle+Email
SmartQuote
You can't build a reputation on what you are going to do."
-- Henry Ford,
American industrialist
Share: LinkedInTwitterFacebookGoogle+Email
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
 
Editor:  Patricia Smith
Advertising:  Chris Warne
  P: 646.462.4647
 
 

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2014 SmartBrief, Inc.®
Privacy policy |  Legal Information
 

No comments:

Post a Comment

Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.