R&D center pays off for Snyder's-Lance Snyder's-Lance is seeing a payoff from a research and development center the company opened last year and has reported revenue from new products that is double the amount from last year. Through product and quality comparisons, sensory evaluations and other tests, Snyder's-Lance has launched new items for brands including Snyder's of Hanover, Lance, Cape Cod and Snack Factory, the company said. FoodBusinessNews.net (free registration) (8/18) Dr Pepper surpasses PET reduction goal, report says Since 2007, Dr Pepper Snapple Group has lowered the amount of resin in its PET bottles by more than 60.7 million pounds, including a 14.5 million pound reduction in 2013. "These results will improve even future as we continue to seek opportunities to redesign and lightweight our packages and explore options for incorporating more post-consumer recycled PET into our packaging," the company's latest sustainability report says. PlasticsNews.com (8/15)  | Extended Early Bird Pricing Ends Friday! Attend the world's largest expo gathering ingredient suppliers and finished product manufacturers, Oct. 6-10 in Las Vegas. Speakers, education and training sessions were chosen based on their ability to address a wide range of hot topics. Get the Expo Hall Package for only $155 until Aug. 22! Come with questions, leave with answers. EXPO DETAILS | | Top trends emerge in the soft drink industry  | | (Bloomberg via Getty Images) | New and rising trends in the soft drink industry include replacing aspartame and artificial sweeteners with sweeteners such as stevia or cane sugar, adding texture with quinoa, chia or flax, hybrid drink combinations, cold-pressed or raw nutritional drinks, breakfast beverages, drinks with added spices and herbs, cocktail-flavored non-alcoholic drinks, coconut waters, high-fiber concoctions and juice blends, according to research firm Innova Market Insights. FoodBusinessNews.net (free registration) (8/18)
 | Worried About Healthcare Reform? Oasis Can Help!
Oasis Outsourcing, a leading PEO, offers expertise on the Affordable Care Act (ACA) in addition to HR, Payroll and Benefits services. For a better understanding of ACA, download The 3 "Rs" of Managing Healthcare Reform white paper. As outlined in the white paper, Oasis can assist with ACA requirements your business is now facing. |
 |  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | | Corporate Social Responsibility | J.M. Smucker outlines green plan  | | (The J.M. Smucker Company) | J.M. Smucker used this week's annual shareholders meeting to outline its plan for reducing its environmental footprint. The firm's CSR initiatives include plans to reduce waste, conserve water, lower emissions and clean up its palm-oil supply chain. "Corporate responsibility is doing what is right so we can make the world a better place now and for generations to come," said CEO Richard Smucker. The Plain Dealer (Cleveland) (8/15)
 | Fanta's Vine comedy shows get 7-figure backing Coca-Cola's Fanta brand is rolling out a teen-focused campaign centered on a weekly digital comedy series called "Fanta for the Funny" that's made up of Vine videos. The campaign comes from 360i and will be backed with a seven-figure investment. The series will be featured on CollegeHumor.com and other digital channels, while the series' Vine stars will ask for user submissions for future episodes with the hashtag #FantaForTheFunny. Advertising Age (free access for SmartBrief readers) (8/15) MMA award contestants reflect marketing innovation, strategy Brands are looking to grow their mobile strategies through innovation as they look beyond applications to produce effective campaigns. That's the conclusion drawn from the short list of nearly 100 campaigns hailing from 30 countries for this year's Mobile Marketing Association Global Smarties Awards. "There are some brands who are really pushing the envelope both strategically and with their creative and media execution, who are taking mobile to the next level and are rising to the top," MMA's Sheryl Daija said. Mobile Marketer (8/19) | Immunity-boosting drinks expected to gain popularity A 2012 DataMonitor report projected that the market value of immune and digestive support products in the U.S. will hit $14.9 billion next year. "Among consumers, immune health is the No. 2 most-desired functional benefit behind general health and wellness," said David Walsh, senior vice president of marketing and communications for Biothera. "In addition, 88% of consumers are interested in foods and beverages with immune health benefits." BevIndustry.com (8/15) | GMA report highlights CPG industry's leadership on environmental sustainability GMA has released a report that spotlights the progress and achievements by food, beverage and consumer products companies as they work to reduce their environmental footprints and implement innovative sustainable business practices.This report comes as a follow-up to GMA's 2012 report. Learn more about the CPG industry's leadership on preserving the environment. Download your copy today! |  | A good head and a good heart are always a formidable combination." -- Nelson Mandela, former South African president | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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