Kellogg unveils new sustainability goals Kellogg is implementing new sustainability goals including cutting greenhouse gas emissions from its global supply chain, responsible sourcing of its top 10 ingredients by 2020, waste reduction, conservation of natural resources and low-carbon energy use at its plants. "We know that our consumers really care about these issues; they care about where their foods come from and they care about how their foods are made," said Diane Holdorf, chief sustainability officer. Chicago Tribune (tiered subscription model) (8/13), Reuters (8/13), CandyAndSnackToday.com (8/13)  | In 2009 the leading U.S. yogurt brand decided to switch sweeteners - just as Greek yogurt was entering the marketplace. How has that been working out? And how do consumer sweetener attitudes affect yogurt sales overall? See the unexpected results when you read our free case study, featuring Mintel and Nielsen data. Go to CornNaturally.com. | | Study: Bagged salads attract big spenders, adventurous eaters Grocery shoppers who buy bagged salads are more likely to spend big on healthy fare, a new Packaged Facts report indicates. Stores are adding high-protein ingredients such as eggs, nuts and meat to their packaged salads to attract more shoppers. Consumers who buy prepared salads are also more likely to try new foods and enjoy eating foreign foods. FoodNavigator (8/13) Mintel: Chocolate sales to rise 14% over five years Sales of chocolate in the U.S. surged 24% between 2008 and 2013, and will continue to rise another 14% by 2018, a new Mintel report indicates. Growing competition in the marketplace and consumer focus on healthy products could curb some growth in the market, but products that weigh in under 3 ounces are still hot, capturing a 40.7% share of the category. In addition, new flavors, good values and premium products are attracting shoppers. CandyIndustry.com (8/13)  | Companies live and die by their employees
Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. |
 | How an integrated supply chain can build brand reputation An integrated supply chain allows companies to manage stock more efficiently, building a reputation as a well-stocked retailer, writes Doug Braun, CEO of IBS. Sales and operations planning tools help by automating the processes between stores and across the entire supply chain. They analyze real-time data and determine "if ordering needs to occur from suppliers; in what economic order; and the quantity paced against expected demand ...," Braun writes. Logistics Viewpoints blog (8/12) | Tech firms mine consumers' photos for brand clues Selfies and socially shared photos can provide a wealth of consumer information around brand affinity and interest, and several companies are developing advanced tools to analyze this freely available information. Ditto Labs, which works with Kraft, Coca-Cola and Cadillac, uses consumer photos to find out how products are actually being used. Mashable (8/13) Nielsen: Consumers seek relationship with beverage brands Consumers like to see beverage advertisements with emotional messages that connect to their own lives. Ads with comedy, relatable experiences and a focus on family and health are particularly resonant with consumers, Nielsen data indicates. Advertisers must know their audience, target the appropriate regional markets and stay active on social media to keep that connection, experts say. BevIndustry.com (8/11) | How Hispanic retailers can keep shoppers coming back Hispanic grocers face growing competition as traditional retailers expand their international offerings and bilingual marketing campaigns to capitalize on the fast-growing, $1.2 trillion demographic. Hispanic retailers should focus on enhancing their unique departments such as meat and bakery, updating in-store technology and perfecting customer service in English and Spanish to compete, Mi Pueblo Foods Founder and Chairman Juvenal Chavez writes. Supermarket News (free registration)/Industry Voices blog (8/13) | Register for GMA's Thermal Processing Workshop The GMA will host a two-week event with expert led workshops called the Thermal Processing Workshop series, from Sept. 15-26. This workshop will focus on the core skills of developing thermal processes and resolving deviations encountered during the processing of food products. Have your processing team trained by proven practitioners. Find out more about this program and register today. |  | Defeat is not the worst of failures. Not to have tried is the true failure." -- George Woodberry, American literary critic | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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