Monster to lighten up flavor, calories of energy drinks Monster Energy CEO Rodney Sacks reported that despite beating analysts' sales expectations the growth of the U.S. energy market is slowing down. "There are certainly some changing consumer trends and preferences," he said. "We will deal with some of them by adapting our products to be more drinkable, to be lighter, lighter in calories and lighter in taste." BeverageDaily.com (France) (8/8)  | "No Health Worries" to "All Natural." Know Your Customer The recent Sweetener360 study from Mintel Consulting identifies six key consumer segments that account for $54.8 billion in total sales in 15 high-volume food and beverage categories. This informative infographic from CornNaturally.com gives you a quick overview of the six segments and answers key questions about consumer concerns and behaviors. | | Global popcorn market heats up Global launches of popcorn snacks grew more than 8% in the year ending in June, thanks to brands promoting the snack as healthier and less-processed than other bagged snacks, according to Innova Market Insights. The U.S. market accounted for more than 20% of new popcorn products, but complex flavors are becoming more popular in Europe where gourmet popcorn is starting to infiltrate the snack market. FoodBev.com (8/11) Americans pour more glasses of almond milk Almond milk sales are approaching the $738 million mark as Americans drink less dairy products and choose the nutty beverage over soy-based products, according to data from Nielsen. The country's best-selling almond milk brand, Silk, announced a 45% sales increase in the last quarter. Bloomberg Businessweek (8/8)  | Prepare For The Future of Eating — New Report Tells The Story
Now you can see what's in store for your business over the next five to ten years.
The NPD Group's new The Future of Eating Report is built on more than 200 detailed forecasts. It tells the complete story of the future of in-home consumption.
Get a complimentary report preview — see where "fresh" is headed. |
 |  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | | Executive Leadership: Food and beverage executives share thoughts on trending issues in exclusives with SmartBrief. | | More brands turn to tweet-for-goodies campaigns Old Navy and Westin Hotels are among the major brands that are trading social media interaction for real-world goods. Both brands traded specific tweets for products from vending machines, with Old Navy's campaign generating 3,500 tweets and 12 million impressions; Westin recorded 15,000 engagements and 183,000 impressions. Adweek (8/10) | Fairway takes a measured approach to growth Fairway Markets will take a measured approach to growth, opening only a few stores per year over the next few years as the chain focuses on drawing more customers to stores, parent company Fairway Group Holdings said last week. Fairway will open a new store in Staten Island in 2016 that will anchor a redeveloped Staten Island Mall, which sees 12 million shoppers each year, Fairway's Chief Financial Officer and co-president Edward Arditte said. Supermarket News (free registration) (8/8)
 | GMA, CONMEXICO and FCPC host joint Food Fortification Forum Food fortification is a major source of nutrition around the world. In a collaborative effort to gain alignment on a North American fortification framework; GMA, CONMEXICO, and FCPC will host a Food Fortification Forum in Washington, D.C. on Oct. 7. Make sure your company’s voice is heard at this industry important forum. Reserve your seat today. |  | Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom." -- Sandra Day O'Connor, former U.S. Supreme Court justice | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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