Pepperidge Farm: "Macro snacking" a growth driver Citing a 7% increase in retail sales over the last fiscal year, Pepperidge Farm Inc.'s president Irene Chang Britt pointed to its bread category as a driver due to "the growing popularity of sandwich behavior." Another trend Britt noted is the $102 billion "macro snacking" market as many consumers are eating mini-meals at all times of day instead of consuming standard meals at specific times of the day. BakingBusiness.com (8/11) Plant-based Just Mayo to expand to mass-market shelves Hampton Creek's plant-based mayonnaise brand Just Mayo has become the top-selling mayonnaise at Whole Foods Market stores within just six months of hitting the market. The product is derived from pea proteins and will soon be sold at mass-markets retailers including Wal-Mart, Kroger, Dollar Tree, Costco and Safeway, Hampton Creek CEO Josh Tetrick said. FoodNavigator (8/12) Golazo expands line of natural sports beverages Golazo entered the sports drink market in 2011 with its line of healthy athletic beverages that contain coconut water and boast reduced sugar and sodium content. The company offers product lines in the Hydration, Energy and new Sugar Free Energy categories. "We set off on a mission to build natural sports fuel that was going to be optimized for performance, [had] natural ingredients, and … most [importantly] had phenomenal flavor," Golazo co-founder Richard Tait said. BevIndustry.com (8/11) Other News  | Olives get more snackable Musco Family Olive Co. is pleased to add three new flavors to its award-winning and innovative line of Pearls Olives to Go! ready-to-use olive cups: Kalamata, Pimiento-Stuffed Spanish Green, and Sliced Black Ripe. Each package of Pearls Olives to Go! contains four single-serving cups that are ideally portion-controlled and mess-free. | | Millennial consumers are full of surprises, expert says Millennial consumers are less loyal to traditional brands, tuned in to product trends and drawn to "natural, organic and clean ingredients," according Guiding Stars Licensing strategy consultant John Eldridge, who believes the millennial generation will continue to surprise the industry. "Some of that will have to do with their outlook, attitudes and values, some with information technology and the way it keeps evolving so rapidly," he said. FoodNavigator (8/12)  | Stop worrying about your retirement and start doing something about it.
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 | The benefits and challenges of transparent packaging Clear product packaging can help boost sales, as it allows consumers to view products before purchasing them, but transparent packaging poses challenges such as light degrading food quality and foods not looking their best after shipping and stocking. General Mills' Larabar Uber fruit-and-nut bars saw consumer perceptions of the product change after it debuted in clear wrappers; however, sales dropped for Hillshire Farm's lunch meat when the brand switched to tubs with clear lids. The Wall Street Journal (tiered subscription model) (8/12)  | The key to growing your book of business is waiting in the wings
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 | SUPERVALU connects with independent grocers at 1st expo SUPERVALU hosted an inaugural three-day national sales expo and trade show in Minnesota this week to connect with the independent grocers served by the company and to share insights, merchandising ideas and retail solutions from experts. The event was attended by nearly 4,000 grocers and featured more than 20 educational seminars and more than 330 exhibitors. Retailing Today (8/12)  | Welcome Aboard: A Guide to Small Business Hiring
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 | GMA partnering with GS1 US 2014 Data Quality Workshops GMA is partnering with GS1 US by hosting four, one-day Data Quality Workshops. These workshops are designed to introduce attendees to the GS1 US National Data Quality Program and readiness for the Data Quality Certification. GS1 and industry experts will discuss how to establish or enhance a data quality program within a standards-based framework. Learn more and register today. |  | The mind is not a vessel to be filled but a fire to be kindled." -- Plutarch, Greek historian | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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