Your guide to content marketing best practices

Created for cpgbrokers.input@blogger.com |  Web Version   Get the free white paper One of the most popular buzzwords in digital publishing today is "content marketing." But many marketing professionals are still left wondering exactly what content marketing is and how it works. The Interactive Advertising Bureau (IAB) has a created a new white paper that lays out the state of content marketing and shares useful guidelines. Download and read this special report to answer the following questions:  What is content marketing? What are the benefits of content marketing?  How does content marketing work and what are the varieties of content marketing? Download the Content Marketing Primer now and you'll also receive IAB SmartBrief, the FREE daily newsletter summarizing the hottest topics in interactive advertising. You're receiving this message because you subscribe to SmartBrief e-mail newsletters. From time to time, we let current subscribers know about additional topics that may be of interest. About SmartBrief SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news. SmartBrief, Inc. | 555 11th St. NW | Suite 600 | Washington, DC 20004 | Unsubscribe