Monday, August 18, 2014

Lay's partners with Uber on potato chip campaign

China ban drives Tyson to new pork markets | ZICO develops fruit juice, coconut water blend | Orange, lime and lemon coming to more drinks
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August 18, 2014
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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China ban drives Tyson to new pork markets
Tyson Foods will find other export markets for its pork products following a recent pork delivery to China that ended in the country banning exports from half of the company's U.S. hog slaughterhouses, Tyson said Friday. "We're confident about the safety and quality of our pork and will work with the USDA to try to resolve China's concerns. In the meantime, we'll find other markets for our products," Tyson spokesman Gary Mickelson said. Reuters (8/15)
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ZICO develops fruit juice, coconut water blend
ZICO will introduce its new Chilled Juice products next month, which contain coconut water blended with other fruit juices including orange and pineapple mango. ZICO intends to sell the beverages at $7.99 per container in grocers' natural food refrigerated sections to compete with products such as POM Wonderful. Following ZICO's acquisition by Coca-Cola last fall, the company has discontinued its Tropical and Latte product lines. BevNet.com (8/15)
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Trends
Orange, lime and lemon coming to more drinks
Citrus flavors are already trending in beverages, and the 2013 New Product Development Survey found that lemon flavors will see especially strong growth in beverage launches this year. Bergamot, an exotic citrus fruit, will also surge in popularity. "The uniquely appealing properties of natural bergamot oil and organic bergamot oil make it a key ingredient in a wide variety of products," said Joe Raimondo, president of Artiste. BevIndustry.com (8/15)
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Shoppers, manufacturers grapple with the meaning of "natural"
Foods that include the word "natural" on their labels matter most to consumers, according to a Mintel study, but few shoppers really know what the distinction really means, due in part to a lack of a definition from the FDA. "There's a disconnect between what consumers think natural means and what manufacturers think it means," said law professor Nicole Negowetti, who said that manufacturers are starting to turn to other labels such as "simply" and "pure" in light of the confusion associated with "natural." Los Angeles Times (tiered subscription model) (8/15)
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SmartBrief Originals
Fresh Take: SmartBrief's original coverage of the fresh foods category
Jersey Fresh campaign helps local farmers with marketing efforts
New Jersey's Department of Agriculture launched a campaign to help local farmers with their marketing efforts. "Local farmers have to compete on marketing with folks who are very good at it year-round. For farmers, they had to grudgingly accept and acknowledge and embrace that you have to market yourself," said Bill Walker, an agricultural marketing specialist. SmartBrief/SmartBlog on Food & Beverage (8/18)
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Advertising & Marketing
Lay's partners with Uber on potato chip campaign
PepsiCo's Lay's brand teamed up with Uber's courier service on Friday to pass out free picnic baskets that included Lay's potato chip flavors to Uber customers who logged on to Uber's site and entered a code. Lay's launched the digital campaign to promote the second year of its "Do Us a Flavor" contest, which will end in a new potato chip flavor for the brand. Advertising Age (free access for SmartBrief readers) (8/15)
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Twix #TBT campaign pokes fun at the '90s
Twix has released two 30-second online videos that tie into social media's "Throwback Thursday" trend and use humorous cultural references from the 1990s to explain why new Twix Bites were not introduced sooner. Excuses such as slow dial-up Internet, the Y2K scare and bad hairstyles are included in the campaign. Adweek (8/15), MediaPost Communications/Marketing Daily (8/15)
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Retail Spotlight
SpartanNash CEO: Economic pressures will remain steady
Economic pressure on consumers and grocers is not expected to ease in the near future, according to SpartanNash President and CEO Dennis Eidson. Negative grocery tonnage and high inflation on meats, proteins and dairy are indicators of extended "bumping along," said Eidson, who added he does not expect the situation to get better or worse for a few years. Supermarket News (free registration) (8/14)
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Health & Wellness
Studies evaluate salt intake, heart disease risks
Daily salt intake of 7.5 grams to 15 grams is linked to a reduced risk of heart disease, while consuming too little or too much can be harmful, McMaster University researchers reported in The New England Journal of Medicine. The findings go against current guidelines on sodium intake for heart disease prevention. HealthDay News (8/13)
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Protein modification could thwart nut allergies
Scientists at the USDA's Agricultural Research Service have tweaked the proteins in cashews to make them less allergenic, according to research presented at the National Meeting and Exposition of the American Chemical Society. If the modifications are successful, consumers with nut allergies could eat the ingredients without their bodies having an allergic response. The scientists are continuing the trials and also experimenting with enzymes to alter protein structures. CandyAndSnackToday.com (8/14)
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SmartQuote
Love involves a peculiar unfathomable combination of understanding and misunderstanding."
-- Diane Arbus,
American photographer and writer
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