Friday, August 8, 2014

Kraft files patent to substitute fat in chocolate with juice

Sysco names new leaders as US Foods merger looms | Post expands reach into nut butters with American Blanching buy | Mars VP: Portions, seasonal candies are trends to watch
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August 8, 2014
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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Company Watch
Sysco names new leaders as US Foods merger looms
Sysco's merger with US Foods is taking longer than expected, but the Federal Trade Commission's review is moving along, Sysco said Thursday. Sysco also said it has named eight senior-level leadership roles for the new company, two of whom are from US Foods. The Wall Street Journal (tiered subscription model) (8/7), The Packer (Lenexa, Kan.) (8/7)
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Post expands reach into nut butters with American Blanching buy
Post Holdings will acquire peanut butter company American Blanching in a $128 million deal, Post said. Post will combine Georgia-based American Blanching with Golden Boy Foods, its unit that includes nut butters. The Wall Street Journal (tiered subscription model) (8/7)
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Mars VP: Portions, seasonal candies are trends to watch
The biggest trend in chocolate right now involves bite-sized versions of popular products, said Hank Izzo, Mars Chocolate North America's vice president of research and development, who cites Snickers Bites and Milky Way bites as standout successes. In addition, he sees seasonal-themed offerings, limited-edition flavors and healthy additives, including fruit, as the hot trends to watch. CandyIndustry.com (8/6)
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Welcome Aboard: A Guide to Small Business Hiring
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Trends
Consumers eat more meals alone, report says
Eating alone is becoming a more common occurrence, as single-person households hit an all-time high and consumers dine solo for more than half of their eating occasions, according to The NPD Group. About 60% of people eat breakfast alone and 55% eat lunch alone, while dinner is more of a group affair, with less than a third of people eating alone, NPD reported. BakingBusiness.com (8/7)
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Coffee, kombucha, cold-pressed juice lead cold beverage innovations
Viewed by many consumers as artisanal and healthy, three types of refrigerated drinks are leading innovations in the beverage category. Despite its high price point and short shelf life, cold-pressed juice has made a significant impact; cold-brewed coffee boasts a less bitter flavor than its hot counterpart; and kombucha is growing in popularity, although it faces hurdles because certain alcoholic varieties of the fermented tea are not properly labeled. BevNet.com (7/30)
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Advertising & MarketingSponsored By
Three strategies help create tailored marketing plans
As many retailers begin to take their advertising in-house, it's essential to focus on the three areas that can make the most impact when trying to attract consumers: Cultivate brand loyalty to keep customers coming back, use metrics reports to aim personalized ads at specific consumers and join forces with retailers to make your products stand out. Advertising Age (free access for SmartBrief readers) (8/7)
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Pillsbury integrates Toaster Strudel advertising into Fruit Ninja app
Pillsbury is incorporating its Toaster Strudel ad campaign into new media, including the popular Fruit Ninja app-based game and Food Network programming. In the game, players who complete sponsored Fruit Ninja challenges will be rewarded with coupons and other prizes. On the Food Network's "Rachael vs. Guy: Kids Cook-Off" program, teen chefs will devise recipes using Toaster Strudel as one of the required ingredients. MediaPost Communications/Marketing Daily (8/7)
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Budweiser promotes secrecy with "Whatever" campaign
Budweiser has created its "Up for Whatever" campaign around a secret event requiring auditions to gain entry for branded partying, said Bud Light Brand Director David Daniels. Daniels said secrecy is fundamentally harder to promote, but that millennials are responding to the idea of embracing the unexpected. "This is content marketing on steroids," he said. Adweek (8/6)
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5 Ways to Use Analytics to Boost Customer Engagement
In today's competitive retail marketplace, merchants have to respond to pricing, promotional and merchandising changes in near-real time. This e-book describes how retailers are seeing impressive results from forecasting solutions - determining the time to change prices, update promotions and improve inventory - while making shoppers happier and more loyal.

Retail SpotlightSponsored By
Nielsen exec: Retail is still seeing slow growth
Retail sales growth in the year ended June 7 was slow, following the pattern of the last five years, as consumers dealt with issues such as a decrease in government assistance, increase in natural gas prices and small pay raises, according to Todd Hale, senior vice president of consumer and shopping insights for North America for Nielsen. During that period, convenience stores had the most growth with a 2% rise, while drugstores saw 0.9% growth and supermarkets saw 0.8% growth, he said. FoodBusinessNews.net (free registration) (8/6)
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Health & Wellness
Kraft files patent to substitute fat in chocolate with juice
Mondelez International's Kraft Foods Research and Development applied for a patent to adjust its chocolate manufacturing technique to switch out cocoa butter and milk fat in exchange for small quantities of fruit juices. The adjustment could cut fat in products by 50% and create a stabilized colloidal system that stabilizes the product's composition, improving shelf life. ConfectioneryNews.com (France) (8/7)
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GMA News
September Food Labeling Workshop now sold out
Due to popular demand, the September session of the Food Labeling Workshops is now sold out. There is still the opportunity to attend the second session Nov. 11-13 in Washington, D.C. This comprehensive two-day workshop is the industry's top training program for food labeling. Make sure your organization takes part in this expert-led, interactive workshop. Register today.
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SmartQuote
Patience often gets the credit that belongs to fatigue."
-- Franklin Jones,
American journalist
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