  November 3, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Mike's Hard Lemonade is sweet on growth
The Mike's Hard Lemonade brand, launched in 1999 without advertising, has grown to sell 16 million cases in 2009 and recently introduced a line called The Classic Margarita by Mike's. TV ads aim to boost male consumption, with one showing one man saying to another: "Can you believe some guys have never tried a Mike's Hard Lemonade because they've seen women drink it?" Beverage World Publications Group (11/2)          | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
- Coffee and tea extracts energize functional beverages
More functional beverages are being made with coffee and tea extracts, which are seen as being energizing and high in antioxidants. "Consumers are definitely aware of the antioxidant health benefits associated with tea, but the awareness of coffee's health benefits is just beginning to grow," said an official with WILD Flavors, which launched an Antiox Blend with extracts of rooibos tea, green tea, white tea and grapeseed. Beverage World Publications Group (11/2)          | Cash Is King, Again By Elizabeth Wasserman, September 21, 2010 Companies are refocused on cash management to return to a positive cash flow. To get there, they're reducing inventories, improving credit and collections and motivating employees by linking performance to pay. |
- Sara Lee gives a Tennessee home in corn-dog sweepstakes
Sara Lee has given a $500,000 home in Tennessee to the winner of a sweepstakes for its State Fair brand of corn dogs. The company teamed with Launch Creative Marketing on the nine-month promotion, which asked participants to use codes on product packaging to collect virtual "rooms" on a microsite and aimed to "increase household penetration and market share," said a Launch executive. MediaPost Communications/Marketing Daily (11/2)          |  |  |  | Compare 11 Leading ERP Solutions 119 Ways This extensive Comparison Guide prepares Finance, Manufacturing and Operations professionals by giving you the line-up of 11 leading ERP solutions evaluated across 119 features. Jumpstart your business with a successful ERP implementation! >Download your FREE ERP Comparison Guide |  |  |  |  |
- GMA recognizes CVS, Kroger and Dollar General
Grocery Manufacturers Association is giving its inaugural Retail Honors to CVS/pharmacy, Kroger and Dollar General, and will present the awards next week. CVS/pharmacy won in the category of most innovative retailer, Kroger won for most collaborative retailer, and Dollar General was recognized as retailer of the year. Drug Store News (11/2) , Supermarket News (11/2)          | Olivier Blanchard on social media ROI Prove the value of your social media efforts and establish your association's place in the social space. Expert Olivier Blanchard shows you in less than 90 min. how to adapt business ROI your social media activities. Get access to Olivier's Buzz2010 session plus 2 more. Learn more here! |
Science & Technology |  |  | | - USDA seeks reauthorization of biotech sugar beets
The U.S. Department of Agriculture has proposed the reauthorization of the planting of biotech sugar beets in 2011 with "mandatory conditions" that are meant to prevent the spread of plant pests and reduce the risk of environmental effects. The USDA has included the conditions in its "environmental assessment" report and opened a 30-day period for feedback on the proposal. The agency's proposal is expected to nullify a U.S. District Court judge's decision that revoked the approval of the biotech crop. The Wall Street Journal (11/2)         Health & Wellness |  |  | | GMA News |  |  | | Government & Food Safety |  |  | | SmartQuote |  |  | |  | I get nervous when I don't get nervous." --Beyoncé Knowles, American pop writer and singer   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Read more at SmartBrief.com | A powerful Web site for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Tuesday, November 02, 2010
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