 | News about digital retail commerce |  |
- EBay pinpoints hot, cool spots for mobile commerce
Internet shopping service eBay on Wednesday unveiled a map on its website that illustrates by geographic region where shopping via its mobile application has proved the most popular -- as well as where it is lacking. EBay's "heat" map shades the dynamics in buying patterns from the week that started Nov. 22. NYTimes.com/Bits blog (12/1)        | A Win for Consumers and Retailers
ShopRunner is a members-only program offering unlimited free 2-day shipping and many other exclusive benefits from a network of leading online stores. With ShopRunner's collaborative approach, retailers are able to present consumers with a far more attractive program than they can as standalone merchants. "Click here to contact us now" | - Retailers reach out and touch shoppers through phones
Big-box retailers are not just selling cell phones for the holidays, they are using them to reach shoppers by encouraging them to scan bar codes, find discounts and learn about products through their handsets. Chains including Best Buy, Home Depot and Amazon are debuting new mobile features in an effort to grab more of the season's m-commerce revenue, which NRF predicts will make up about 28% of total holiday sales. Bloomberg Businessweek (12/2) - Members-only e-commerce sites are set to flourish
Invitation-only flash-sale sites seemed to spring up everywhere recently, quickly signing new fans for their short-term deals on designer fashions and other upscale products. While sites such as Gilt Groupe, Ideeli and Rue La La comprise a small niche, they've already attracted millions of shoppers and significant venture-capital investment. Longer term, their success depends largely on how much inventory they stock, says Forrester Research analyst Sucharita Mulpuru. CFO Magazine (12/2010)  | Using Social Data: Does Your Business Know the Rules?
Learn what it takes to create a positive experience for both your users and your business.
Download a free whitepaper now. | - FTC hopes to replicate "Do Not Call" list's success online
The Federal Trade Commission wants to develop a "Do Not Track" feature for Internet users, along the lines of the popular "Do Not Call" list that millions have used to avoid unwanted phone calls. The difficulty of maintaining a database of IP addresses, which change often, could make such a list too complex to maintain. CNET (12/1) - How search engines weigh social signals
Social search is taking off, and it's important that social media marketers understand how their content will be assessed and weighted by search engines. Here, Google and Bing representatives give Danny Sullivan the inside scoop on the ways in which their algorithms process Twitter and Facebook content, rate individual users' authority, and filter low-value links from the stream of social data. Search Engine Land (12/1)  |  |  | | Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar. | |  |  |  |
 - Shoe shoppers win virtual rewards with Shoebuy.com
Shoebuy.com is giving away 50 credits for popular Facebook games such as "FarmVille" and "Mafia Wars" with footwear purchases. Retailers may be able to use similar virtual currency giveaways to stem the tide of price-cutting promotions that cut into profit margins, says Scott Silverman, co-founder of startup Ifeelgoods Inc. "Customers become addicted to sales, and they get to this point where they'll only shop with you when you offer them 30 to 40[%] off. This is a way to reverse that." Boston Herald (12/2)  | CrazyonDigital increases average daily orders 150%
"We believe Amazon is taking the customer buying experience to the next level of unification, and as our sales numbers show, customers love it!" Sanjay Singh, Owner and President CrazyOnDigital.com
Read more about how Fulfillment by Amazon delivers for CrazyonDigital. |
| Interactive Advertising |  | | | | Shop.org Spotlight | | | | - How mobile is making an impact this holiday season
Given its relative newness, how much of a difference is mobile actually making this holiday season? In a recent blog post, Shop.org's Head of Research Fiona Swerdlow shares survey data that point to increased investment in mobile by retailers -- a smart move as larger numbers of shoppers use mobile devices to shop this season. Read more. - Shop.org SmartStat: Dec. 2, 2010
 Three-quarters of consumers say they plan to buy at least one gift card this holiday season, and will spend an average of $41.48 on each card. Source: NRF survey conducted by BIGresearch - From Nordstrom to Wal-Mart: 11 retailers who "get" social media
After realizing the impact of ratings and reviews on their company's brand -- and sales -- many retailers have taken their social outreach to a new level. In a new blog post, NRF's Margaret Little explores retail's social media standouts with Josh Bernoff, senior vice president of idea development at Forrester Research. Among the best retailers for social media, according to Bernoff: Amazon.com, Threadless and Dunkin' Donuts. Read more.
| SmartQuote | | | |  | The intellect of the wise is like glass: It admits the light of heaven and reflects it."
--Augustus Hare,
British writer and raconteur  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, December 01, 2010
- Tuesday, November 30, 2010
- Monday, November 29, 2010
- Wednesday, November 24, 2010
- Tuesday, November 23, 2010
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
