P&G consolidates 3 global units into 2

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February 2, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Nestle buys startup and moves toward disease-targeting food Nestle has acquired CM&D Pharma, a U.K. company testing a chewing gum called Fostrap to help people with kidney disease. The move is considered a step toward Nestle's goal of developing food that helps with specific diseases. The Wall Street Journal (2/2) P&G consolidates 3 global units into 2 Procter & Gamble has reorganized following the announcement of the retirement of Robert Steele, who was vice chairman of the global health and well-being unit. The company will have two global divisions -- beauty and grooming, and household care -- and will split the health and well-being unit between them. The Wall Street Journal (2/2) , American City Business Journals/Cincinnati (2/1) Kraft Canada cookies to be made with green power Kraft Canada and Bullfrog Power, a renewable-energy retailer, are making the Dad's line of oatmeal cookies using natural gas and no-emission electricity. The 80-year-old brand will highlight the carbon-neutral status with a Bullfrog logo on the packaging. The Toronto Star (2/1) Other News Former Pilgrim's Pride chief becomes CEO of JBS USA The Wall Street Journal (2/1) Download the MCA Associates thought leadership white paper sponsored by Infor Lean Principles in Wholesale Distribution Supply Chains: Do you pull or push? to learn how to incorporate "Lean Principles" to reduce costs, transcend roadblocks to improvement, and execute major operational changes and strategies.   Trends  Brew choices crowd the Super Bowl field Beer experts said the choice of what to drink during the Super Bowl depends on food being served and fans' seriousness. An extra-pale ale is light enough to allow sustained focus on the game, and ale pairs well with bratwurst or chicken wings. Reuters (2/1)   Advertising & Marketing    Minute Maid campaign leaves the breakfast table A campaign for Minute Maid, called "Wake Up Your MMOJO," has a tongue-in-cheek tone and aims for men and young adults. One television commercial shows a male guest who becomes the center of attention at a wedding after drinking the juice, with a voiceover that says: "It's called mojo and my friend here is feeling it." Advertising Age (tiered subscription model) (1/31) Kibbles 'N Bits gives social campaign a Whrrl Kibbles 'N Bits has teamed with Whrrl, a location-based social-networking site, on a campaign for its Bistro Meals line. Ads in USA Weekend magazine encouraged dog owners to join the site's "I Love My Dog" society for coupons, user-generated advice and more from location-based groups of followers. ClickZ (2/1) Other News Cottonelle unrolls sweepstakes challenge Drug Store News (2/1) Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. View our on-demand Webinar Gain a clearer picture of small-business risk in an uncertain market.   Retail Spotlight    Safeway plans West Coast expansion, especially in Bay Area Safeway announced that it will open nine stores in the West, including six in California's Bay Area. "We are clearly opening more new stores in 2011 than we have opened in any one year over the last four or five years," said Karl Schroeder, president of the grocery chain's Northern California division. The Oakland Tribune (Calif.) (2/1) , American City Business Journals/San Francisco/SFBT Morning Call blog (2/1) Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance.   Featured Content    New Service Marries Search and Phone Susan Kuchinskas The App Driven Supercharged Productivity System John Jantsch The Difference Between Theory and Practice John Mariotti 7 Ways to Avoid Spending a Fortune On Employee Training Judith Aquino A New Way to Innovate Mike Michalowicz   Health & Wellness  Food companies laud updated dietary guidelines Major food companies praised revised dietary guidelines from the government and said they are already trimming fat, sodium and calories from food, while adding nutrients. General Mills said since the 2005 guidelines, it has improved nutrition content in items that represent nearly 60% of domestic sales. Star Tribune (Minneapolis-St. Paul, Minn.)/Chicago Tribune (1/31) The Buzz(CORPORATE ANNOUNCEMENTS) Shopper Marketing Quarterly Trends Report: Ad Age, in partnership with Triad Retail Media, presents an analysis of relationships between marketers, retailers, & agencies. Case studies & spending projections from marketers such as Kimberly-Clark and CoverGirl are included, plus a source list of leading shopper agencies & major clients. Read now. Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.     GMA News  Feb. 4 is the last day to secure discounted hotel rated for the 2011 Food Claims and Litigation Conference The GMA Food Claims and Litigation Conference is fast approaching -- are you registered? Don't risk missing critical industry information on the latest legal and litigation trends that could affect your company or clients. Register today and secure your seat. Bringing focus to science, policy and health issues GMA's Science Forum is your one-stop shop for the latest government and industry intelligence on the regulatory, scientific and health issues that will shape the CPG industry today and for years to come. Bring focus to your business -- register today. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   International  General Mills, Nestle team on cereal-innovation center Cereal Partners Worldwide, a joint venture of General Mills and Nestle established in 1990, has opened a facility in Orbe, Switzerland, focused on cereal innovation. Research and development will aim to improve the nutrition, taste and quality of cereal. Bloomberg/The Associated Press (2/1)   Quality Systems Manager Furmano Foods Northumberland, PA Director of Food Service Sales, Mid West Richelieu Foods, Inc. Chicago, IL Chief Executive Officer Feeding America West Michigan Food Bank Grand Rapids, MI Director of Shopper Marketing Meijer Grand Rapids, MI Space Management Specialist Boston Beer Company Boston, MA   SmartQuote  Most of the shadows of this life are caused by standing in one's own sunshine." --Ralph Waldo Emerson, American writer     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? 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