 | News about digital retail commerce |  |
- Report: Google to offer one-day delivery
Google is reportedly negotiating with leading retailers and shipping firms in a bid to offer one-day delivery of online purchases. The prospective delivery service would compete with Amazon Prime, which provides two-day delivery to subscribers who pay $79 a year for expedited delivery and other services. The Wall Street Journal (12/2)       | Personalization Metrics: Measure Your Holiday Performance with The Definitive Guide to Success.
Gain deep insight into conversion rates, average order value, segmentation and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value. DOWNLOAD NOW |  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - Retailers struggle to find top tech talent
Retailers looking to expand their online divisions in-house are having trouble attracting the quality developers and engineers they need. Merchants are struggling to compete for top talent with large Silicon Valley players with bigger budgets. As a result, many retailers are purchasing entire technology companies. Nordstrom, for example, has purchased HauteLook. Bloomberg Businessweek (12/1) - Retailers sent record number of holiday promotion e-mails
Retailers sent their customers a record number of promotional e-mails during the Thanksgiving weekend, with 87% of the top 100 sending digital missives on Cyber Monday, according to Responsys. Three-quarters of the merchants sent e-mails on Thanksgiving, and 81% sent them on Black Friday, up from 60% and 69% respectively on the same days last year. InternetRetailer.com (12/1)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  | Companies in the News | | | | - Wine.com aims to make mobile shopping easier
Customers who use their iPads and iPhones to make purchases at online wine retailer Wine.com spend an average of 50% more than other customers, a fact that has spurred the company to improve its mobile offerings in time for the holidays. December is the biggest month for the company, whose revenue grew more than 25% last year. CNBC (11/30)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
- Twitter is testing self-serve ads
A self-serve ad option is in test mode with a few of Twitter's advertisers in a long-expected move by the social network. In a statement, Twitter public relations representative Matt Graves said the self-service, available to "a handful of existing advertisers," allows them to "set up and run their own Promoted Products campaigns and pay via a credit card." All Things D (12/1)  | The 2012 Email Evolution Conference
February 22-24, 2012 | Westin Diplomat Resort & Spa, Hollywood, FL
For everything email and more, EEC12 is where it’s at. This tried-and-true event focuses on the best ways to capitalize on the high ROI this low-cost communication tool can provide both on its own, and integrated with social, search, mobile, video and other email enhancers. Register now for early bird savings! |
 | Shop.org Spotlight | | | | - Retail best practices guide: QR codes
Placed on everything from print and outdoor ads to in-store signage and hang tags, QR codes are everywhere these days. If you're in need of ideas on how to leverage Quick Response codes in the most meaningful way, take a look at one of Shop.org's most recent additions to the white paper library where Demandware identifies best practices in using this emerging marketing vehicle to provide content such as video and product information, as well as converting offline buyers into Web buyers. Download the white paper. - Shop.org executive director shares insight on omnichannel and the evolution of retail
With previous experience with retail brands like Tory Burch, Giorgio Armani and Gucci, not only does Shop.org Executive Director Vicki Cantrell know a thing or two about luxury brands, she's also seen the current evolution to omnichannel retailing. In a recent Q&A on the Shop.org blog, Cantrell shares how her retail experiences have prepared her for this new role, her vision for NRF and Shop.org, and her perspective on the evolution of retail over the past several years. Read more. Shop.org Blog (11/16)
| SmartQuote | | | |  | Deliberation is the work of many men. Action, of one alone."
--Charles de Gaulle,
French general and statesman  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, December 01, 2011
- Wednesday, November 30, 2011
- Tuesday, November 29, 2011
- Monday, November 28, 2011
- Wednesday, November 23, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
An estimated 123 million Americans shopped on Cyber Monday. Source: 
