Target's social presence ranks No. 1 with consumers

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dpavCaiGapCbwHxSCidawJBWcNZfco

December 8, 2011 Sign up Forward Archive RSS Feed News about digital retail commerce   Top Story    Tablets give last-minute shoppers a digital alternative Consumers who put off holiday shopping until the last minute won't necessarily have to brave crowds at the mall. Tablets including Apple's iPad and Amazon's Kindle Fire allow users to send last-minute gifts of e-books and digital music. The New York Times (tiered subscription model) (12/7)      Gartner 2011 Magic Quadrant for E-Commerce — A Complimentary Report from GSI Commerce Click here to access your copy.   Online Retail Trends    Online search data points to hot holiday gifts While online purchases total only about 10% of all holiday shopping, consumers are increasingly turning to the web to research products and compare prices, a trend that gives a glimpse into some of the season's hottest products. Amazon's Kindle Fire has been the most-searched product for the past four weeks, according to Experian Hitwise. The Wall Street Journal (12/8)      Retailer’s Pluck community paid for itself in 30 days As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how.   New Media & Technology  Survey: Desire to save money drives m-commerce rise Convenience is one key factor behind the rise in mobile shopping, but consumers also are increasingly using smartphone shopping applications to save money, according to a PriceGrabber survey. About 84% of consumers who have the apps use them to comparison shop and check prices with an eye on getting the best deal, the survey found. ZDNet (12/7)      Geolocation app users are small but mighty Only about 6% of the U.S. population uses Foursquare and other location-based mobile applications, according to Forrester Research, but the small group wields big influence. They're twice as likely as other adults to share product information, coupons and promotional codes, research shows. Adweek (12/6)      How to turn money you already spend into points you can use: Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. LEARN MORE & APPLY   Companies in the News    Target's social presence ranks No. 1 with consumers Target's social media presence had the strongest approval rating among 2,000 consumers surveyed by L.E.K. Consulting, followed by Amazon, Wal-Mart, Best Buy and Macy's. "Social media is an ecosystem with a variety of users who have different motivations. A retailer's big challenge is to know how to align its social media offerings with its customers' interests," said L.E.K. executive Alan Lewis. InternetRetailer.com (12/6)      CEO: Kohl's e-commerce to hit $1 billion this year Kohl's is on track to book $1 billion in online sales for the first time this year, CEO Kevin Mansell told analysts this week. The chain reported online sales of $555 million for the the first three-quarters of the year, or slightly more than half the sales it needs to reach its goal. InternetRetailer.com (12/6)      EBay's acquisition binge drives holiday results EBay's 2010 purchase of local-search engine Milo.com was the beginning of an acquisition binge that peaked with the March purchase of GSI Commerce. The online merchant's many buyouts helped eBay book record sales and PayPal Mobile growth during the Black Friday weekend. DMNews/Direct Line Blog (12/6)      COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012   Featured Content    J.C. Penney Announces Martha Stewart Living Omnimedia Deal Mike Periu A New Startup Gives Couples Something To Do Katie Morell 5 Ways To Provide Outstanding Customer Service Presented by AT&T Want To Build Trust? Don't Overlook These 7 Prospect Characteristics THOMAS TRUSH 3 Ways To Market With A Text Message John Jantsch   Interactive Advertising    Survey: Mobile ad strategies to star QR codes About 88% of marketers plan to ramp up their mobile advertising efforts next year, with most planning campaigns centered around mobile applications and QR codes, according to a survey from AT&T. Further, 80% of respondents said positive customer experiences with mobile barcodes can boost brand awareness and customer engagement. MediaPost Communications/Marketing Daily (12/6)      Social video is hot stuff, Web marketers say Social video is shaking up brands' online-advertising strategies, writes Mitchell Reichgut. With far higher completion rates than pre-roll video ads, social video is giving marketers an effective way to reach a broad slice of the online population. "Social video is rewriting the advertising rules of engagement. ... It will be fascinating to watch the medium evolve in 2012 and beyond," Reichgut writes. iMedia Connection (12/8)      Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today!   Legislative & Regulatory  FTC chairman sees potential for disaster in domain-name plan A plan to greatly expand Internet domain names could prove to be a "disaster," Federal Trade Commission Chairman Jon Leibowitz said in a Congressional committee hearing Wednesday. NRF has also expressed concern. "Many retailers are concerned that they could be forced to spend millions of dollars to register domain extensions in order to keep competitors, unauthorized users or 'cyber-squatters' from doing so," said NRF General Counsel Mallory Duncan. National Journal (12/7)        Shop.org Spotlight  FTC calls Internet domain name expansion plan a "disaster" With the Senate holding a hearing this morning on a controversial plan to expand Internet domain names, NRF told lawmakers more information is needed before the expansion moves forward. Meanwhile, the chairman of the Federal Trade Commission called the plan a "disaster." "While this proposal has been thoroughly discussed within the technology community, its scope and consequences have largely flown under the radar of most commercial businesses and the general public," NRF General Counsel Mallory Duncan said. Read more.      Shop.org SmartStat: Dec. 8, 2011 Amazon.com, J.C. Penney, Kohl's, Lands' End, L.L.Bean, Newegg, Nordstrom, Overstock.com, QVC and Zappos were selected by shoppers as finalists for having the best retail customer service. Source: 7th annual NRF Foundation/American Express® Customers' Choice survey.        How Sheplers Western Wear organizes for omnichannel Due to high consumer expectations, retail organizations are becoming more global, social, mobile-powered and digital than ever before. How do you structure the business to make the most of these sophisticated customers and employees? Executives from Sheplers Western Wear and OnlineShoes.com will explain at Retail's BIG Show, Jan. 15-18 in New York City. Learn more.      Learn more about Shop.org -> Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org   SmartQuote  A person reveals his character by nothing so clearly as the joke he resents." --Georg Christoph Lichtenberg, German scientist and satirist        This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Grab our News Widget Publish your Press Release   Advertise Senior Account Director:  Dena Malouf (202) 407-7837 Download Media Kit       Recent Shop.org SmartBrief Issues: Wednesday, December 07, 2011 Tuesday, December 06, 2011 Monday, December 05, 2011 Friday, December 02, 2011 Thursday, December 01, 2011     Lead Editor:  Megan Conniff       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2011 SmartBrief, Inc.® Legal Information

Best Distance Learning MBA

Hi,

 

Here's your opportunity to upgrade your knowledge & resume with the power of a super specialized MBA. This cutting edge 2 years distance learning MBA from International College of Financial Planning (A Bajaj capital Group Company: rated as an outstanding B-School by star news) is recognized by UGC & doesn't act as a mere add on to your resume, in fact it becomes the differentiating factor.

For more information dial 8447071000 or Click here.

The course is designed to deliver well rounded theoretical learning backed by impeccable practical knowledge. A world class support with – 24X7 classes, Virtual Classes throughout 2 years, World Class Study material, Financial Calculator, UGC recognized degree, Placement assistance (If opted for) -is made available to enhance the overall experience.

ELEVATE YOURSELF ABOVE THE ORDINARY! Make your resume, knowledge & skill set stand out…

For more information dial 8447071000 or Click here.

 

 

Regards

Admission Team