  | News about digital retail commerce |  |
 | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 - How online retailers are optimizing mobile channels
Staples recently launched M.Staples, a mobile-optimized website tailored for tablet users to research products, as well as a mobile application aimed a speeding the buying process. Other chains including Wal-Mart are also boosting their mobile efforts as more consumers come to see their smartphones and tablets as shopping tools. DMNews (4/1)      - Survey: Online retailers haven't seen lower debit rates yet
The majority of online retailers that accept debit-card payments say they're still waiting to see lower fees as a result of last year's lowering of interchange rates by the Federal Reserve, according to a new survey. Almost a quarter said that they also have seen their credit-card rates rise in the past year. Internet Retailer (4/1)  - Technology allows real-time use of customer data
Retailers have long had the ability to collect reams of data on customers' shopping habits and preferences. Now, new tech tools help merchants use that information in real-time to boost sales with systems smart enough to text shoppers immediately when products they've been searching for are about to become available, offer relevant discounts and reach out in other ways likely to persuade customers to make purchases. The Wall Street Journal (4/2)  | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
 | A large men’s apparel retailer has found the key to loyalty success with an initiative that allows customers to engage with the brand on their terms, not based on a time sensitive promotion. Download A Cross-Channel Loyalty Case Study to learn how this retailer has ensured that its brand is aligned across channels for a cohesive loyalty program. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - YouTube sells video-channel sponsorships
YouTube is selling sponsorships for its video channels at a rate of $4 million to $6 million per year for display, overlay and pre-roll. The targeted method differs from the standard TV model of selling a demographic. Adweek (4/2) | Legislative & Regulatory | | | | - Major online retailers push for federal bill on sales tax
As more states look to pass legislation for online collection of sales tax, advocacy groups representing online retailers are pushing hard for Congress to approve a federal bill. "There is more energy behind doing something now more than ever," said Brian Bieron, eBay's senior director of federal government relations. DMNews (4/1) - Canada's tougher anti-spam rules take effect this year
 Marketers targeting Canadian consumers must obtain written or oral permission before sending marketing e-mails, under strict new rules passed in 2010 and set to take effect this year. The rules apply no matter where the e-mails originate, and violations can result in fines up to $10 million. Internet Retailer (3/30) | Shop.org Spotlight | | | | - Just announced: Retailers from 15 states battle for $25,000 in NRF's "This is Retail" contest
Ranging from wine shops to sporting goods retailers and from small businesses to national retail chains, the 20 finalists for NRF's "This is Retail" video contest have finally been revealed. Public viewing and voting on the videos begins tomorrow, April 3, as contestants will be whittled down each week in a bracket-style tournament where anyone can vote for their favorite videos through NRF's Retail Means Jobs website. The contest's top three finalists will be revealed on May 1, and winners will be announced at NRF's Washington Leadership Conference on May 16, where the retail employee behind the video with the most votes will receive a $25,000 grand prize. Read more. - How Internet Retailer 1000 companies handle shopping cart abandonment
With shopping cart abandonment rates rising, Listrak recently reviewed the check-out process and shopping cart remarketing tactics of the Internet Retailer Top 1000 retailers. In a dynamic addition to the Shop.org white paper library, Listrak identifies numerous opportunities for retailers to recover abandoned carts, including the number, timing, and content of follow-up messages, as well as how retailers can significantly improve the check-out process to mitigate cart abandonment in the first place. As a bonus, this paper includes a "look book" appendix that reviews cart recovery e-mails from 20 retailers. Download the white paper.
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More than 15% of online shoppers will use apps to research and purchase products this Easter. Source: 
