  | News about digital retail commerce |  |
 | Three Keys to Improving Facebook Reach and Engagement.
Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! |
 - E-readers help retailers read customers
Reading used to be a solitary affair with few if any ways for authors and publishers learn how people were consuming their products, but the advent of e-readers, tablets and digital reading applications is providing a rich source of data on everything from how much time readers spend on specific passages to which words and passages they highlight. "If we can help authors create even better books than they create today, it's a win for everybody," says Barnes & Noble e-books vice president Jim Hilt. The Wall Street Journal (6/29)      - HaulerDeals aims to harness the power of the vlog
HaulerDeals launched last month with the mission to bring flash-sale deals to younger consumers who don't yet have the means to shop on Gilt Groupe or HauteLook. The site sells clothes and accessories curated by popular YouTube vloggers, who are compensated for promoting the products. Women's Wear Daily (subscription required) (6/29)  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 - IBM pitches augmented-reality mobile app to help shoppers
IBM is testing a mobile augmented-reality application with undisclosed major retailers that is aimed at making it easier for shoppers to find what they want. "You specify the things you're interested in, and then using your device and the video camera on the device, as you scan the product the app will recognize it and superimpose the information you're looking for on the product itself," said John Kennedy, an IBM vice president. Advertising Age (tiered subscription model) (7/2) - What Milo founder Jack Abraham brings to eBay
Entrepreneur Jack Abraham grew up analyzing online data at the foot of father Magid Abraham, who is still CEO of comScore. The son's brainchild, a start-up that aims to improve local shopping search by putting every retail store's inventory on the Web, was acquired by eBay for $75 million. This profile details what Abraham and his start-up, Milo, mean to the future of eBay and PayPal. Fast Company online (6/22)  | For independent consultants, establishing a profitable bill rate can seem like guesswork. Download our free Consultant Bill Rate Resource Guide, which includes information-rich bill rate strategy articles that show you how to value and charge for your consulting expertise, including: Cost-Based Method, Market-Based Method, Value-Based Method |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Amazon may launch e-bookstore in Brazil
Amazon is reportedly set to launch an e-bookstore in Brazil this fall, as its first step in a push to win a piece of the country's fast-growing e-commerce market, according to Brazilian publishers. "I think Amazon will take small steps at first, to learn the market, but then invest in growth," said analyst Colin Sebastian. CNBC/Reuters (6/29) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Good service, not content, generates brand loyalty, "likes" on Facebook
Brand loyalty often based on outstanding service is at the top of consumers' minds when they "like" products on Facebook and rewards are second, according to a CMO Council survey. The result differs sharply from the conclusions of marketers, who tend to believe that appealing content is most effective at winning consumer "likes." eMarketer (6/27) | Shop.org Spotlight | | | | - How social media has revolutionized back-to-school
The back-to-school season offers retail companies a unique opportunity, according to a recent white paper by Mr Youth. With an average spend of $800 per college student, many brands are designing marketing programs to engage students from their first moment on campus with the hopes of turning them into brand advocates and, ultimately, loyal lifelong customers. And while many in the industry identify August and September as the center of the back-to-school bullseye, it's the end of a six-month journey that brands, for the most part, are completely missing. Read more.
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Rival online Brazilian baby stores Baby and Bebestore have both attracted significant venture capital investment. Despite bureaucratic and logistics challenges that come with operating in Brazil, the country's established online retailers have seen competition grow along with sales, which rose 26% to $10.1 billion last year. 
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