| October 1, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Consumers pour out complaints over Heinz ingredients
Heinz added a ketchup with sugar instead of high-fructose corn syrup called Simply Heinz while also keeping its original-recipe ketchup. Consumers have a choice, but complaints are rolling in, with some saying they dislike the sugar version and others saying the original recipe should be changed to eliminate the high-fructose corn syrup. Pittsburgh Post-Gazette (9/30)        - Guayaki seeks wider audience for yerba mate
 California beverage company Guayaki is expanding distribution of its yerba mate products, while restoring the tropical forests where the leaves grow. The company has been selling the brewed beverage and leaves at natural food stores, but recently introduced cans at three for $5 and is distributing them to mass-market retailers. Bloomberg (9/29) - Odwalla adds blueberry and chocolate-peanut butter bars
Odwalla is adding to its line of bars, introducing a chocolate-peanut butter protein bar and a blueberry swirl superfood bar. Both contain calcium, vitamins and other nutrients, and will be sold in natural foods stores and other locations, with a suggested retail price of $1.39. Drug Store News (9/30)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
 - Bill would help fight obesity, GMA says
GMA says it favors legislation aimed at improving nutrition and exercise options for inner city, rural and Native American children, groups with high obesity rates. "The Fit for L.I.F.E. Act will help Americans in underserved communities build healthy diets and improve access to physical activity," said GMA President and CEO Pamela Bailey. Supermarket News (9/30) - Consumers want nutrition info, not taxes
Surveys by Resonate Networks show attitudes toward corporations and nutrition, with 23% saying corporations bear at least some responsibility for the nation's obesity problems, and 35% supporting limits on certain food ads aimed at children. Also, 40% say quickservice restaurants should be required to show nutrition information, but 36% oppose taxes on foods high in sugar or fat. MediaPost Communications/Marketing Daily (9/30)  | On-Demand Web Conferencing and Collaboration-Anywhere. No need to scramble for conference rooms when you can instantly connect employees, customers or students online. Cisco WebEx supports 10 million subscribers each month with web applications specifically tailored to industry needs. Via computer or Smartphone, you can discover the benefits of WebEx with a Free 14-day trial. Register now. |
 - Survey highlights shopper categories and how to reach them
An Ipsos survey of shoppers in 23 countries finds five main categories: brand lovers, price driven, indulgents, responsible planners and bargain hunters. Digital marketers can benefit by appealing to each group with different approaches, for example, creating spur-of-the-moment opportunities to save for bargain hunters. ClickZ (9/30)  |  |  | | Compare 11 Leading ERP Solutions 119 Ways
This extensive Comparison Guide prepares Finance, Manufacturing and Operations professionals by giving you the line-up of 11 leading ERP solutions evaluated across 119 features. Jumpstart your business with a successful ERP implementation!
>Download your FREE ERP Comparison Guide | |  |  |  |
 - BI-LO switches to Liquid Highway coffee shops
BI-LO stores are replacing their JJ Poloi's Coffee Shops, partners since 2006, with coffee shops carrying Liquid Highway, a micro-brewed brand made in South Carolina. First to make the change will be a BI-LO in Simpsonville, S.C., with other S.C. locations moving to Liquid Highway in the next few months. Progressive Grocer (9/30) , Supermarket News (9/30)  | Do People Trust Your Brand?
Business-to-Business companies increasingly recognize how critical building trusted online relationships has become to their financial success. Download this white paper to learn how companies can align trust, credibility, and privacy processes within their organizations to grow revenues and mitigate risk. |
| Science & Technology |  | | | - Bill calls for USDA to mandate labeling of biotech fish
Rep. Rosa DeLauro, D-Conn., has introduced a bill that would give the Agriculture Department the authority to require biotech fish and food products derived from cloned animals to carry labels if they are approved for human consumption. "If FDA approves the genetically modified salmon the American public deserves to know the truth about their food, and this legislation will ensure that they are provided with this critical information," DeLauro said. FoodSafetyNews.com (9/30) | Health & Wellness | | | | - Study: Heavy coffee, tea drinkers have lower risk for glioma
People who drank large amounts of coffee or tea had a one-third lower risk for glioma, a common form of malignant brain tumor, than those with a lower intake of the caffeinated drinks, data on more than 500,000 Europeans showed. The findings did not show a causal "dose-response" relationship, but a researcher cited the possibility of some biological factors accounting for the reduced risk. Reuters (9/30) | GMA News | | | | - GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details. - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today!
| Government & Food Safety | | | | - Lawmakers question safety audits by third parties
Wright County Egg, recently discovered to be part of the country's biggest egg recall, is among the companies that have received high safety ratings from third-party auditors, which are coming under increasing scrutiny. "For an audit to be truly meaningful, the auditor should be paid by the company that is the potential purchaser," said an official at the Center for Science in the Public Interest. USA TODAY (10/1)
| SmartQuote | | | |  | In the final analysis it is not what you do for your children but what you have taught them to do for themselves that will make them successful human beings."
--From the "Ask Ann Landers" American advice column  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, September 30, 2010
- Wednesday, September 29, 2010
- Tuesday, September 28, 2010
- Monday, September 27, 2010
- Friday, September 24, 2010
| | | Lead Editor: Rebecca Pollack
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
Insights contributor 
E-mail marketing expert DJ Waldow writes that he was pleased to see one of SmartBrief's recent "trial sends," and offered his comments on the various components of our marketing. He used ours as a great example of how to successfully market an e-mail newsletter. We're flattered! 