 | December 1, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
 | The Rise of the Operational CFO
By Tim Beyers October 05, 2010
Finance executives are taking a greater role in shaping strategy and managing day-to-operations, and companies are benefiting as a result. |
 - Seattle's Best introduces a "simple" line
Seattle's Best Coffee, a Starbucks-owned brand, is introducing a line of retail coffees that are ranked on a scale of one to five for depth of flavor. The lighter-tasting coffee is aimed at home brewers who haven't been attracted to Starbucks' more intense taste. Michelle Gass, president of Seattle's Best, said, "In this category 'simple' is going to be the new 'bold.' " ABC News/The Associated Press (11/30)         | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business 2010. |
  | Work where the work is, not where the phone is. SynJ™ from AT&T is The Small Business Phone System. See how cordless handsets, extended-range and intuitive navigation make SynJ the productivity booster your business needs. View the SynJ demo now. |
 - "Zero waste" at 2 Albertsons in Southern California
Two Albertsons stores in Santa Barbara, Calif., have reached "zero waste" classification, as defined by the Environmental Protection Agency, by establishing a citywide composting program and donating products to food banks. Rick Crandall, director of sustainability at Albertsons, said, "We are charting a course for the future of our stores -- one that will not only help our environment and the communities we serve, but also the overall success of our business." Progressive Grocer (11/30)  
| Science & Technology |  | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Digital couponing is growing at a fast pace. Are you ready for the added complexity? Arm yourself with the information you'll need by signing up for the NCH Resource Center — your free, online knowledge source for best practices, thought leadership and topical news about coupon redemption.
Agribusiness Seminar at Harvard Business School, January 9-12, 2011
For more than 50 years, this renowned Seminar has explored the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | | GMA News | | | | - Check out GMA's new website and blog!
Earlier this month, GMA unveiled a new association website at www.GMAOnline.org
Among the key features of the new site are:
- A rotating feature box on the home page providing visitors with a direct link to the most relevant and timely issues and resources.
- A designated section for GMA members, allowing easy access to the latest research, industry model practices, events, public policy developments and more.
- Comprehensive public policy resources ensuring that the views and positions of the grocery manufacturers industry are readily available to all interested audiences.
GMA also announced a new blog, Across the Aisle, which will feature lively discussion and analysis of the CPG industry and policies affecting the industry.
| Government & Food Safety | | | | - FDA allows Wright to resume fresh-egg business
The Food and Drug Administration will allow Wright County Egg of Galt, Iowa, to resume selling fresh eggs from two of its 73 egg houses. Wright eggs were recalled last summer after more than 1,800 people were sickened by salmonella-infected eggs. In a statement, the FDA expressed confidence in Wright's ability to ship safe eggs "after four months of intensive work by the company and oversight, testing and inspections by FDA." USA TODAY (11/30)
| SmartQuote | | | |  | Think like a man of action, and act like a man of thought."
--Henri Bergson,
French philosopher  |
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