Packaged goods brands dive into digital

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September 1, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Honest Tea to get a new look Honest Tea is introducing new labels for its plastic bottles, expected to be less cluttered and "more inviting" than the current ones. CEO Seth Goldman said the change can be "risky," particularly because the company was purchased by Coca-Cola about six months ago. The New York Times (tiered subscription model)/Media Decoder blog (8/31)      In China, Anheuser-Busch recycles water for community use An Anheuser-Busch InBev factory in China is supplying about 1,000 tons of recycled water a day to a housing project in a program the brewer might expand to other locations. The water is used for washing, landscaping and firefighting in the government-subsidized community. Environmental Leader (8/30)      Anheuser-Busch InBev chairman to leave board: Peter Harf, chairman of the board for Anheuser-Busch InBev, will leave the board in April 2012. Kees Storm, a board member since 2002 and chairman at KLM, will succeed Harf as chairman. American City Business Journals/St. Louis (8/31)      Danone will roll out plant-based Actimel bottle in more markets Danone said it will bring its plant-based bottle to other countries in Europe after a successful launch in France, then expansion in Belgium. The bottle for drinking yogurt Actimel was developed by Braskem and is said to reduce the product's carbon footprint by 70%. DairyReporter.com (France) (8/31)      Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else • For a limited time, 50K bonus points when you spend $10K your first 5 months LEARN MORE AND APPLY   Trends    Retail sales gain, but average price slides Analysis from Channel Intelligence shows that year-over-year retail sales increased 30% in the second quarter, but the average sale price dropped 15%. "The good news is that consumers are spending," said CEO Rob Wight. "But it is worth noting that they are buying less-expensive items. This might be an indicator of what spending habits will be like during the holiday season." Progressive Grocer (8/31)      NYSERDA (New York State Energy Research and Development Authority) can provide the financial and technical assistance you need to make your next energy-efficiency project a success. From capital improvements to new construction to energy studies, we can help you save serious money and energy. Download this free resource to learn more.   Supply Chain Management    Distributors see benefits of trailer leasing Grocery and foodservice distributors are increasingly turning to leased trailers as a way to drive down costs, reduce in-house maintenance and enhance financial flexibility. By leasing dry and refrigerated trailers instead of buying them, "you avoid bank covenants and taking on the residual risk that comes with owning a vehicle," said Adriano Melluzzo of Ryder System. FoodLogistics.com (8/16)      White Paper: The Cloud Drives Huge Time to Market Cost Savings The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 1 year. See how Force.com helped them achieve an average 3-month payback and 721% ROI. Download now.   Advertising & Marketing    Brands of packaged goods dive into digital CPG companies were slow to adopt digital marketing, but they are taking the plunge as more consumers buy food and personal-care items online. Efforts include a General Mills partnership with Groupon and the launch of Consmr, a website that lets users search product categories and get recommendations from others. DMNews (9/1)      Water damage is costly. Preventing it doesn't have to be. Access our FREE water damage mitigation guide today!   Retail Spotlight  United Supermarkets uncorks private-label wine United Supermarkets is rolling out its first private-label wine, offering two blends under the Outlaw Anthem label, made by Llano Estacado Winery. The supermarket and the winery are in Lubbock, Texas. The wine, one red and one white, is made primarily with grapes grown in western Texas. Progressive Grocer (8/31)        Sponsored Content    Wisdom From Apple's New CEO: It's All About Intuition And Hard Work Michael Schwalbe From Journalist To Entrepreneur: The Story Of Paul Von Zielbauer Katie Morell Prepare For Active Duty: Tips From A Veteran Government Contractor Karen-Michelle Mirko Should You Start Pricing In Foreign Currencies? Mike Periu Livestreaming: A Great Marketing Tool For Every Business Shira Levine   Health & Wellness  GMA: Consumer health and wellness is "a top priority" GMA responded to a report saying trade organizations have made "limited" progress in reducing marketing of unhealthy food to children. "The health and wellness of our consumers has always been a top priority," GMA said in a statement. "We have significantly accelerated our effort to help consumers build healthier lifestyles in recent years." FoodNavigator (8/30)      CDC releases statistics on full-calorie beverage consumption The Centers for Disease Control and Prevention released data on Wednesday revealing that half of Americans drink sugar-sweetened beverages on any given day. A coalition, including the American Heart Association, announced its campaign to reduce consumption of full-calorie beverages. The American Beverage Association's Chris Gindlesperger said, "People are drinking fewer full-calorie, sugar-sweetened beverages due to industry innovation in bringing no- and low-calorie beverages to the market." USA TODAY (8/31), San Jose Mercury News (Calif.)/The Associated Press (free registration) (8/31), The Washington Post/The Checkup blog (8/31)        GMA News  "Brand Security: Joining Forces to Combat Threats" Manufacturers face many challenges today -- including sustainable sourcing, counterfeiting and economic adulteration. On Sept. 27, at The Conference at PACK EXPO in Las Vegas, join GMA Executive Vice President Denny Belcastro, Procter & Gamble's Matthew Rhodes and the Department of Homeland Security's Rana Saoud for a discussion about the challenges they've faced protecting their brands in international markets and their best practices in assessing and managing these risks in the session "Brand Security: Joining Forces to Combat Threats" (Session T07). For more information or to save 25% off of registration and gain free admission to PACK EXPO Las Vegas 2011, click here.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  Routine is not organization, any more than paralysis is order." --Arthur Helps, British writer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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