Friday, December 30, 2011

7 ways to boost post-holiday online sales

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December 30, 2011
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  Online Retail Trends 
 
  • Survey: Latin America set for online shopping boom
    Online shopping in Latin America is on track to grow 20% annually during the next few years and reach $30 billion in 2013, according to a survey by yStats.com. Brazil leads the way, with more than a quarter of online shoppers making at least 10 online purchases in the first half of this year. RCR Wireless News (12/29) LinkedInFacebookTwitterEmail this Story
Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today!
  New Media & Technology 
 
  • Mobile payment providers turn to gimmicks
    Mobile payment providers eager to convince consumers of their platforms' convenience are turning to gimmicks and perks to get shoppers to try their services, this story says. In the latest, Google Ventures-funded LevelUp will offer $10 of free food to diners who use the application to pay for New Year's Eve meals at a nearby Italian eatery. MediaPost Communications/Mobile Insider blog (12/29) LinkedInFacebookTwitterEmail this Story
  • 7 ways to boost post-holiday online sales
    Online retailers have some options for boosting sales in the traditionally slow month of January, writes e-commerce consultant Pamela Hazelton, starting with emphasizing accessories that go with the gadgets and other gifts Santa brought this year. Her other ideas include offering free shipping, free gifts with purchase and packages that group complementary clearance products. Practical eCommerce (12/29) LinkedInFacebookTwitterEmail this Story
Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today.
  Companies in the News 
 
  • BuySafe files patent lawsuit against Google
    Online buyer-assurance program provider buySafe has filed a lawsuit in federal court seeking to block Google's Trusted Store program. BuySafe's lawsuit alleges patent infringement and says that Google used information obtained during joint-venture talks in 2006 and 2008 to develop the program. InternetRetailer.com (12/29) LinkedInFacebookTwitterEmail this Story
  • Lowe's acquires online retailer ATG Stores
    Home-improvement chain Lowe's has acquired online home-furnishings merchant ATG Stores for an undisclosed amount. The brands will continue to operate separately, Lowe's said, but the acquisition of ATG's 500 websites and 3.5 million products is expected to boost Lowe's online offerings. The Wall Street Journal (12/29) LinkedInFacebookTwitterEmail this Story
  • Other News
Gain Deeper Insight into the Hyperconnected World
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  Featured Content 
 

  Interactive Advertising 
 
  • Google testing e-mail sign-up through Adwords
    A Google ad unit currently being tested allows one-click e-mail sign-ups for subscription-based newsletters using the user's Gmail address. Viewers of Google search results already signed in to their Google accounts will see their own e-mail address appear in the ad underneath the offer, with a check mark appearing after a sign-up indicating that the viewer has already responded. TechCrunch (12/29) LinkedInFacebookTwitterEmail this Story
To make a retail operation truly customer-focused, retailers need to connect customer’s interactions, drive better decisions using science and insight, and optimize operations for efficiency. Retailers who focus on discerning customer sentiment and creating a customer experience will win customers’ long-term loyalty. Learn more.
  Shop.org Spotlight 
  • Finish Line, Perry Ellis and New Balance are hiring
    Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a marketing program manager at Finish Line, an e-commerce account executive at Perry Ellis, and a lead production designer at New Balance. Shop.org member companies are invited to post jobs for free. Visit the jobs board. LinkedInFacebookTwitterEmail this Story
  • Shop.org SmartStat: Dec. 30, 2011
    The average age of a tablet owner is 36 -- younger than the average smartphone owner and the average adult. Source: NRF survey conducted by BIGresearch LinkedInFacebookTwitterEmail this Story
 
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  Editor's Note 
  • SmartBrief will not publish Monday
    In observance of the New Year's holiday, SmartBrief will not publish Monday, Jan. 2. Publication will resume Tuesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Anger makes dull men witty, but it keeps them poor."
--Francis Bacon,
British philosopher and statesman


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