| February 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - 3 skills every association leader will need in 2020
 Association leaders face special challenges and need a special approach to their personal development, writes Shelly Alcorn. Whether it's networking, analyzing complex problems or generating innovative solutions, it's vital to prepare for the problems your group will face in the months and years to come. "Association leaders must develop an affinity for creatively responding in the moment -- not after months of discussion," Alcorn writes. SmartBrief/SmartBlog on Leadership (1/25) - Top tweets: New hires, analysis and .org trends
- Share your PR tactics on tackling tough press
The SmartBrief team will present a session for association and professional society professionals on "How to Handle BAD News" in July at the CESSE Annual Meeting in Louisville, Ky., and we are seeking best practices. How does your organization handle controversy? E-mail today and we will send you a copy of the presentation and a special SmartBrief gift.
| Leadership Focus | | | | - Treat your workers like family, Google's Larry Page says
Google CEO Larry Page says his grandfather, an autoworker, carried a homemade club to work to protect himself from his employer. These days, Page says, smart bosses are far less aggressive and confrontational in their dealings with workers. "It's important that the company be a family, that people feel that they're part of the company, and that the company is like a family to them," he says. CNNMoney.com/Fortune (1/19) - Is it time to toot someone else's horn?
 Everyone thinks workers should receive credit for the good work they do, but too few bosses follow through in practice, writes Joel Garfinkle. It doesn't have to be that way, and a single person can make a big difference, Garfinkle argues. "A credit-sharing culture doesn't have to be a fairy tale," he writes. "In fact, you can help create one by being the person at your company who always goes out of your way to tell others what a great job they are doing." SmartBrief/SmartBlog on Leadership (1/18) - Where have all the heroes gone?
The bosses of the future won't be heroes, writes John Baldoni. Rather than cartoonish captains of industry, the workplace will demand "post-heroic," team-focused leaders who can get the best out of a diverse, globalized workforce. "Workers in our future will not be looking for the man on the top floor; they will be looking for someone (a woman perhaps) just like them, who can point them in the right direction," Baldoni writes. CBS MoneyWatch (1/3) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Social media tips from book clubs
 Social media professionals could learn plenty from starting a book club, writes Anum Hussain. A book club requires a core group of interested readers, the right books to keep everyone interested and well-chosen questions to keep the conversation flowing. "Similarly, businesses must have a grasp of what their audience wants to get out of following them in social channels," Hussain writes. HubSpot.com (1/23) - Get creative to build buzz with Pinterest
Pinterest is essentially an image-sharing site, but it's still a potentially fruitful space for online marketers, writes Kaila Strong. The obvious place to start is by sharing visual content, but Pinterest can also serve as a useful platform for staging contests, highlighting customer-created content or conducting market research. "With a bit of creativity and research you're bound to find a way to use the new platform," Strong writes. SearchEngineWatch.com (1/19) | SmartNugget | | | |
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Companies that show themselves to be ethically responsible will find it much easier to recruit, retain and get the best out of their workers, says American Cleaning Institute President and CEO Ernie Rosenberg. "Doing the right thing and being seen as doing so is essential," he says. "People need to take pride in the organization." 
