  | February 1, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- General Mills uses digital technology to reinvent packaging
General Mills is updating the marketing concept of surprises in the cereal box to use QR codes, applications and augmented reality. "You point to a logo [on food packaging], and things start to appear," said Chief Marketing Officer Mark Addicks. "Maybe some functional content will pop up on a cake-mix box, or you might see entertainment and games coming from a cereal box. What I'm hoping for is pure entertainment." USA TODAY (1/31)       - Clorox app reveals product ingredients
Apple iPhone users in the U.S. and Canada can scan their Clorox products and find out the ingredients used through the Clorox Ingredients Inside App, and other users can go to a company website for the same information. It's the latest step for a company that has increased disclosure and tightened rules for its suppliers. Environmental Leader (1/20) - Beverage companies vie for bottled-water market share in Mexico
Mexico's bottled-water market is expected to increase from the current $9 billion market to $13 billion by 2015, becoming the world's largest market. Coca-Cola, Pepsi and Dannon are creating smaller bottle sizes and new flavors in an effort to capture their share of the market. Forbes (1/31)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Trends |  |  | | - Governors bet state food on Super Bowl win
New York Gov. Andrew Cuomo has added Greek yogurt to the traditional roster of iconic foods that governors bet when their teams are in the Super Bowl. If the Giants win, New York will send the yogurt, Ess-a-Bagels and Junior's cheesecakes to Massachusetts; if the Patriots win, Massachusetts Gov. Deval Patrick will donate clam chowder, Food Should Taste Good chips and Centerville pies to New York food banks. The New York Times (tiered subscription model)/City Room blog (1/31)  | NEW: The 2011 American Pantry Study
This study takes a deeper look into consumer behaviors and attitudes to reveal the continued impact of the recession on the consumer, shopping attitudes, shopping channels and buying practices. Including data on more than 200 brands in over 20 categories, this is a must read for any brand looking to sell more product. Download it now. |
 | Advertising & Marketing | | | | - Pepsi offers a peek at Super Bowl campaign
PepsiCo has released details of its Super Bowl campaign strategy, which includes ads starring Elton John, Regis Philbin and Melanie Amaro, winner of "The X Factor." The campaign also includes events in Indianapolis, and social media offerings such as a Pandora station with Pepsi-curated music that will play before, during and after the football game. MediaPost Communications/Marketing Daily (1/31)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Albertsons taps Groupon for Healthy Choice deal
Albertsons and ConAgra Foods partnered on a Groupon deal for Healthy Choice frozen meals on the West Coast. The deal was Groupon's largest: It gave customers five single-serve meals for $9, or 10 for $16. The offer quickly sold out at several locations. Progressive Grocer (1/31)  | Costs are rising in China and Japan, prompting high-tech firms across Asia to consider new sourcing locations so they can remain efficient, while focusing more on service. What will be the impact of this behavioral shift? Learn about the findings in this free white paper. |
| Health & Wellness | | | | - Study finds people eat less when snack is postponed
Postponing a snack until sometime in the future can lead people to eat less of that food, according to research by Nicole Mead, assistant professor at Catolica-Lisbon School of Business and Economics in Portugal. She said when people postpone a snack, it allows the mind to have a cooling-off period and removes emotional conflicts, such as feeling guilty or deprived. WebMD (1/30) | GMA News | | | | - GMA offers new features at the 2012 Science Forum
The GMA Science Forum will be held April 4 to 6, in Washington, D.C., and features the latest government and industry intelligence on regulatory, scientific and health issues that will shape the CPG industry today and in the future.
The 2012 conference will feature several new elements, including specific session breakout tracks, preconference sessions, and a technical services lab open house and tour for all GMA members.
Session breakout tracks will have a clear focus on the Food Safety and Modernization Act and will include: food safety regulations; health, wellness and ingredient safety; technology showcase; and science leadership. For more information or to register, visit www.gmascienceforum.com.
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