| May 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - 3 ways to help your organization soar to success
Leaders need three things to keep their organization flying high, says Craig Fuller, CEO of the Aircraft Owners and Pilots Association. First, develop a clear strategy; next, recruit the best people you can find; and finally, make sure that you have the right people in the right roles. "Get these things right, and success will follow," Fuller promises. SmartBrief/SmartBlog on Leadership (4/25)      - Top tweets: New groups, association executives, trade show growth
| Leadership Focus | | | | - How to keep your workers happy: Most people who quit their jobs do so not because they're underpaid, but rather because they're understimulated and unfulfilled, writes Joel Garfinkle. To reduce turnover and boost productivity, give your team problems to solve and the leeway to make their own decisions. "People tend to enjoy their work more when there is some sort of challenge involved," Garfinkle writes. SmartBrief/SmartBlog on Leadership (4/16)
- How to use PowerPoint without boring people
To inspire your workers, you need to learn to tell them a compelling story, writes Chris Petersen. You don't have to abandon PowerPoint, but you should know how to use slides to breathe life into your story rather than to suck the life out of your audience. "The challenge lies not in the tool, but whether a leader uses it as a crutch or a way to bring life to their story," Petersen writes. SmartBrief/SmartBlog on Leadership (4/20) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. Nearly 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - How to incorporate Instagram into your next event
Brands that stage real-world events should actively encourage attendees to use Instagram to record their impressions, Dirk Singer writes. Tell security guards not to confiscate cameras, but instead to let people know about the hashtags you'll use to draw together images from the event, Singer advises. "At last count, forty million people were using Instagram. ... That's not an audience you can afford to ignore," he writes. The Guardian (London)/Culture Professionals Network blog (4/25) - These 4 steps can make your social media strategy smarter
You should perform quarterly social media audits to make sure you're taking the right approach to using social sites, Josh Peters writes. Also, pick one profile image to use across every social media site, and be sure to completely fill out all important pages on social sites. Mashable (4/25) - Corporate blogging is falling out of favor, analysis suggests
Responsive corporate communications via social networks is replacing corporate blogging efforts, according to a University of Massachusetts-Dartmouth study. Less than one-quarter of Fortune 500 companies maintain a blog, while the number of corporate blogs at companies surveyed by Inc. magazine declined from the year before. Corporations say blogging takes too much time, often involves weak content and can expose the company to regulatory risk. USA TODAY (4/20) | SmartNugget | | | |  | | - What you should look for in a laptop
When looking for a laptop, it's important to decide what kind you are looking for, Whitson Gordon writes. Laptops range from the ultra-portable to the ultra-powerful, with many steps in between. You should read user reviews and test the models you are interested in. Lifehacker (4/24) | |  |
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