| July 2, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Have you thanked your staff today?
Good bosses make a point of showing their gratitude, writes Joel Garfinkle. Thanking your workers is a powerful motivator, especially if you do so in an intentional, specific and authentic way. "For gratitude to be believable -- and effective -- it needs to be true," Garfinkle notes. SmartBrief/SmartBlog on Leadership (6/18)      - SmartBrief launches SmartBlog on Education
 SmartBrief has launched its fifth blog on the SmartBlogs network, SmartBlog on Education, bringing together expert educators to talk about the education issues that matter most. Find out more, and subscribe to SmartBrief's suite of education newsletters. - Lack of mobile optimization may squelch e-mail click-thrus
Click-thru rates for e-mail campaigns have declined during the past year, even though e-mail open rates are improving. Given that more e-mail is being opened on mobile devices, the lack of optimization may be deterring mobile users from clicking through. "As the use of mobile devices continues to increase, it is critical to ensure that your e-mails are rendering correctly on the vast number of mobile devices being used by consumers," said Jennifer Wiese, an analytic consultant at Epsilon. Luxury Daily (6/25)
| Leadership Focus | | | | - 7 ways to make yourself more productive
Trying to do too much and being a perfectionist are two ways you could be keeping yourself from getting more done, panelists said at The New York Times Small Business Summit. "When we obsess over perfection, that's where the stress comes in," said Constant Contact's Wendi Caplan-Carroll. "[Y]ou can get incredible power in your life by just doing one thing and not trying to do multiple things," Barry Moltz said. SmartBrief/SmartBlog on Leadership (6/26) - The yin and yang of leadership
 As women break the glass ceiling, they're changing the way male counterparts manage their teams, Dana Theus writes. Male-oriented leadership culture is slowly giving way to a gender-balanced management style, with individual bosses seeking to fuse stereotypically male and female traits into a balanced and cohesive approach to leadership. "As individuals and groups, the world is calling us to blend the gifts and abilities both genders bring to leadership," Theus writes. SmartBrief/SmartBlog on Leadership (6/4) - How to spot high achievers in interviews
The characteristic of high achievers that separates them from other workers is their ability to maintain a positive attitude when facing obstacles, Hire Authority CEO Carol Quinn said at the Society for Human Resource Management conference. Ask specific questions about obstacles they've overcome to determine whether job candidates possess this characteristic, Quinn says. SHRM Online (6/25) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Tips for more successful social media marketing
Social media can be a powerful tool for small businesses, but research suggests that many companies aren't making the most of social sites, writes Stephanie Miles. Small-business owners should measure their results and take time to learn the intricacies of each platform, she advises. "Each social media site has its own particular quirks, and the messages that work on one site won't necessary work on another." Street Fight (6/25) - Advertisers struggle on tablets, calling Flipboard's value into question
Some publishers now suspect that Flipboard is doing more to cannibalize their audiences on other platforms than add revenue to their bottom lines. The recent decisions by Wired and The New Yorker to leave the tablet reader may reflect that calculation. The problem may be that the curation service, while popular with readers, hasn't realized its potential with advertisers, as the ad industry has yet to find the right configuration for the tablet platform, Jeff John Roberts writes. PaidContent.org (6/26) - Twitter CEO: Brands should live in the now
 Brands should find ways to join conversations on Twitter and other social channels to engage customers in real time, rather than relying on meticulous advance planning, Twitter CEO Dick Costolo says. That means monitoring social chatter, responding quickly to trends and forging simple social strategies that give a company plenty of wiggle room. "Brands used to have to think about and plan a campaign in order to build it. Now we live in a world where the conversation, if we pay attention to it, can lead to a campaign," Costolo says. Adweek (6/20), CampaignAsia.com/(subscription required) (6/21) | SmartNugget | | | |
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