Kraft exec Lim announces July retirement Bob Lim, vice president for the West area at Kraft Foods Group, will retire in July after 30 years with the company. "Even while retired, I look forward to continuing to support the educational and mentorship programs of an industry that has given me so much," he said. The Shelby Report online (5/28) Yogurt-makers pledge responsible "acid whey" disposal Dannon and Chobani responded to concerns about environmental risks associated with the disposal of "acid whey." Chobani said it would "explore the best ideas and options for beneficial whey use," and Dannon said it would improve "the usage of whey from a nutritional and environmental perspective." FoodNavigator (5/27)  | Whitepaper: Customer Loyalty Management - Marketing's Holy Grail The tide has shifted. Engagement in store, online, via social and mobile can all help turn customers into fans. This is Customer Loyalty Management--loyalty programs, plus event streams, relationship marketing and analytics. Learn the tools and technologies for "right-time" interaction, creating advocates, and ensuring customers think of your brand first. Download the whitepaper and watch the webinar. | | First GMA public policy award goes to George Koch George Koch, president and CEO of GMA for 24 years, is the recipient of GMA's first Leadership in Public Policy Award, which will be named the George W. Koch Leadership in Public Policy Award. "His vision transformed GMA into an effective and efficient public policy voice for America's food, beverage and consumer packaged goods industry, and the modern GMA strives to fulfill his personal commitment to the highest standards of integrity, passion and innovation," GMA President Pamela Bailey said. Progressive Grocer (5/28) MyWebGrocer outlines digital-shopper types A study by MyWebGrocer identifies five categories of digitally active shoppers: the reluctant shopper, the traditional grocery enthusiast, the new digital shopper, the passionate planner and the affluent online shopper. While all use digital solutions to improve their shopping experiences, the categories highlight different motivations. Progressive Grocer (5/28)  | Entertain the idea of a meeting in Orlando.
Where eclectic dining meets world-class entertainment, inspiration abounds. And when you host a meeting here, you too can be inspired. Watch our Inspiration Spotlight series to see how. |
 | Post introduces Grape-Nuts Fit to attract new mountain-climbers Grape-Nuts is developing a campaign around the anniversary of Edmund Hillary's ascent of Mount Everest in 1953, reminding viewers that Hillary brought the Post cereal brand along. Grey Group agency Birthplace designed the $10 million multiplatform campaign, which introduces the Grape-Nuts Fit spinoff and uses the tagline "What's your mountain?" The new Fit cereal is less crunchy to appeal to a younger demographic than Grape-Nuts' boomer fan base. The New York Times (tiered subscription model) (5/28)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Explore tools, links and other recommendations by members, who also share why these resources have been so helpful for their businesses. Click here to join. |
 | Whole Foods highlights hemp products Whole Foods, which sells more than 300 products with hemp, will showcase those items during Hemp History Week, June 3-9. "We have seen a tremendous increase in products made with this nutritious, wholesome ingredient over the last five years," said Errol Schweizer, global grocery coordinator. "We are committed to offering our shoppers a wide array [of] the highest quality hemp products in our grocery and body care departments." Progressive Grocer (5/28)  | Connect with Thousands of Family Physicians in Person
Nearly one in four office visits is made to a family physician (that's 224 million visits a year). Connect with this important audience face-to-face during the 2013 AAFP Scientific Assembly, September in San Diego, CA. Highlight your brand, build relationships, offers solutions, and get results at Assembly. Reserve your space today. |
 | Survey shows women check food labels more often than men Women check out food labels -- including the Nutrition Facts label, health claims, ingredient lists and serving sizes -- more often than men, University of Alabama researchers reported in the Journal of the Academy of Nutrition and Dietetics. The survey found that older adults did more nutrition fact checking than younger adults. FoodBev.com (5/28)  | Visa Payroll: A Smarter way to pay employees.
The Visa Prepaid Payroll card helps you drive your business forward, by supporting your organization and employees — in saving time and money. It provides an easier way to manage payroll and enables you to channel your time into growing your business. Visit visa.com/payroll to learn more. |
 | Sessions highlight emerging issues at Growth & Public Policy Summit On July 17 in Washington, D.C., food, beverage and consumer product industry executives will gather with policymakers, academicians, journalists and non-governmental organization leaders at the GMA Growth & Public Policy Summit to examine the current and future public policy landscape in the United States and globally. Participants will attend carefully crafted sessions such as: - Volatility and Vulnerability: The Impact of Climate Change on Global Supply Chains
- Label Me Wise: Nutrition Label Rules and Regulations Update
- Gone Viral: Advocacy in the Age of Social Media and the Impact on Our Industry
- Green Chemistry: Impact, Initiatives and Outlook
- Parched: The Ripple Effects of Drought Throughout the Value Chain
- A Healthier America: Industry’s Progress and Opportunities
- Beyond Ships, Trains and Trucks: Transforming Our Nation’s Supply Chain Infrastructure
- The Roles of Government and the Private Sector in a Clean, Safe and Healthy Home
- Beyond Bottles and Boxes: The Future of Packaging
- Partnership for a Healthier America
- US Game Changers
- Value Chain Collaboration: Is Food a Local or National Issue?
- Covering the Great Debate: Food and Health Reporting in the 21st Century
Register today. |  | The creative urge is the demon that will not accept anything second rate." -- Agnes de Mille, American dancer and choreographer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
