| News about digital retail commerce |  |
- Deloitte: Younger shoppers drive e-commerce
Almost half of consumers are buying more online and via mobile devices than they were a year ago, according to a new survey from Deloitte. The trend is driven in part by an improving economy that's fueling increased spending across all age groups, but consumers under 45 expect the most from merchants in terms of providing applications and online information that helps them find the best deals. MediaPost Communications/Marketing Daily (4/6)       - How online displays boost fashion sales
Fashion is the fastest-growing online retail segment this year, with apparel and accessories slated to grow 20%, according to eMarketer. Improved technology that offers e-commerce merchants better ways to display clothing, such as animated videos from Amazon.com's MyHabit, is driving the growth. All Things D (4/5) - Wal-Mart aims for bigger slice of China's e-commerce
Wal-Mart China recently expanded its stake in Chinese online retailer Yihaodian to 51%, part of a larger strategy to rapidly expand its online retail presence there. Yihaodian is strong on technology and has a well-developed supply chain, but has struggled to find cash to expand and has yet to turn a profit. STORES magazine (4/2012)  | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 - Start-ups bet on f-commerce
A growing number of venture capital-backed start-ups are betting on Facebook's potential to become the next big e-commerce platform. Companies including BeachMint, Yardsellr, Oodle and Fab.com are working to convince consumers to shop their stores directly from the social platform. The Oakland Tribune (Calif.)/Reuters (4/5)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 - Amazon opens store for Spanish-language e-books
Amazon launched Tienda Kindle, which sells about 30,000 Spanish-language e-books. "Publishers recognize that globally, Spanish is a primary language," said Seneca Mudd, director of the Interactive Advertising Bureau's Multicultural Council. "These moves represent the magnitude of the Americas as a hemispheric marketplace." FoxNews.com (4/5) - Shopkick adds 375 ExxonMobile stations to rewards program
Shopkick, a mobile application that rewards users for checking in at retailers including American Eagle and Target, has added 375 ExxonMobile gas stations to the program. Users who check in at the pump won't earn ExxonMobile rewards, but they will earn "kicks" that can be used at other stores. Internet Retailer (4/5)  | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
| Shop.org Spotlight |  |  | | - Why you should get to know NRF's "This is Retail" finalists
Of the 20 videos in the running for NRF's "This is Retail" grand prize, 15 states are represented in the contest. As the excitement and coverage begins to spread locally and nationally, there are common threads that tie each video together -- but it's the unique connections and contributions to their communities that these retail businesses display that shows the true value of retail in more ways than one. Read more. Retail's BIG Blog (4/6) - How to achieve brand consistency across print and digital
As new technology emerges, so does the number of channels and opportunities to reach new markets. But how can retailers ensure their creative departments aren't sending mixed messages? In a May 9 webinar, marketing executives from Bare Necessities, Best Buy, and Sears Holdings will discuss how to organize a marketing team, who should make decisions, and how to ensure brand integrity across channels. This webinar is free for NRF and Shop.org members. Register now.
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This Easter, nearly one in 4 men plan to use smartphone apps to research or purchase products. Source: 
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