| News for the food, beverage and consumer packaged goods industry | April 12, 2012 |  | |
| Special Report: Striving for a greener Earth, Part 2 | Earth Day, April 22, is just one day, but it serves as a reminder to keep sustainable practices top-of-mind all year long.
Part 1 of this report, published Tuesday, included a Q-and-A with General Mills Director of Customer Sustainability Bob Branham. In this part, below, we'll share some stories of how companies are promoting green practices -- both for Earth Day and the other 364 days of the year.
If you don't receive GMA SmartBrief daily and find our report on "Striving for a greener Earth" useful, sign up for this timely e-newsletter. GMA SmartBrief delivers the day's top food news directly to your inbox -- for FREE. | | Earth Day in the News |  |  | | - Earth Day contest by Safeway encourages sustainability
A Safeway contest challenges students to study local-food sustainability. The Go Green Glogster Earth Day contest, in partnership with the Go Green Initiative, asks students to produce podcasts, music, videos or photos to report their findings. The winning school will get an organic garden from Safeway, plus cash prizes. Supermarket News (4/4)      - Artist to create giant Earth Day salad
Performance artist Alison Knowles will chop masses of vegetables and create a salad to a Mozart beat, serving the results to hungry New Yorkers in honor of Earth Day. Knowles first performed her piece, "Make a Salad," in Baltimore in 1962. The Daily Meal (3/21) | Sustainability Best Practices | | | | - Elevation Brands promotes "food that matters"
A Framingham, Mass.-based company called Elevation Brands has launched with a mission to source, manufacture and promote healthy, sustainable food. "Consumers are increasingly aware that the key to solving a number of health and environmental challenges facing the world today lies in what we choose to eat," said CEO Chuck Marble. MetroWest Daily News (Framingham, Mass.) (3/26) - Marine-turned-farmer teaches other vets how to grow
San Diego veteran Colin Archipley turned his hand to farming after two tours in Iraq, starting organic farm Archi's Acres with his wife, Karen. The pair is also part of a growing movement to turn other soldiers into farmers, helping them make the transition to civilian life and infuse the aging farm industry with new blood. The Bay Citizen (San Francisco) (3/28)
| GMA Resources | | | | - Special Earth Day registration discount for October Sustainability Summit
The Food Marketing Institute and GMA will host the Sustainability Summit Oct. 3-5, in Washington, D.C., where companies can gain the tools, connections and proactive solutions to take their sustainability programs to the next level. Register for the 2012 Sustainability Summit between April 22 and April 27 to receive 10% off your registration fee. Get more information. | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual GMA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of GMA.
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