April 4, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Europe's StarBev agrees to be purchased by Molson Coors
StarBev, a brewer in Prague and Amsterdam, will be acquired by Molson Coors Brewing for about $3.54 billion, pending antitrust approval. "The Central and Eastern European beer market is attractive, with strong historical trends and upside potential as the region returns to its pre-economic-crisis growth rates," said Molson Coors CEO Peter Swinburn. Los Angeles Times (tiered subscription model) (4/3), The Wall Street Journal (4/3) - Pompeian olive oil receives USDA logo
Extra virgin and extra virgin organic olive oils from Baltimore-based Pompeian are the first to carry the Agricultural Marketing Service Quality Monitoring Product logo from the U.S. Department of Agriculture. "Having an objective third party like USDA verify the authenticity and quality of our products will provide consumers with the additional level of assurance that when they purchase Pompeian olive oil they know what they are getting," said CEO David Bensadoun. Progressive Grocer (4/3) - Mintel: 45% more Easter chocolate launches this year
According to Mintel, 45% more Easter chocolate products were introduced around the world this year, compared to 2011. "Easter has consistently led other holidays in innovation — and in sales — as it is a holiday with a strong affinity for confectionery through gift baskets, egg hunts and other family-focused traditions," said Marcia Mogelonsky, Mintel Food and Drink insight director. CandyAndSnackToday.com (4/4) - Passover food has broad appeal
Kosher-food expert Menachem Lubinsky said about 30,000 kosher-for-Passover products are available at retailers, and they are being purchased by non-Jewish as well as Jewish people. Some people buy Passover food because they like the taste, because many items are gluten-free or because they are re-enacting the last supper of Jesus. Chicago Sun-Times (4/3)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. Enter to win an Apple®MacBook Air® when you learn more. |
- Unilever adds online, in-store marketing aimed at Hispanics
Unilever has launched an in-store effort, Disfruta la Pasion de la Vida ("Enjoy Life's Passion"), and related online marketing program, Vivemejor ("Better Living"), as part of a broader push to reach Hispanic customers. Both programs market Unilever health, beauty and food brands, including Ragu, Caress, Dove, Degree, Knorr and Popsicle. CPG Matters magazine (4/2012) - Pepsi gets personal with Funny or Die
Pepsi and its longtime partner, comedy website Funny or Die, are teaming on an effort that will use 12 comedians to simulate Facebook users trying Pepsi Next, using information from their online profiles. "It will be very close to who they actually are. We have improv comedians on standby," said PepsiCo's head of digital, Shiv Singh. Mashable (4/3) - Line of local, seasonal seafood arrives at Rouses
Louisiana's Rouses Markets introduced a private-label line of sustainable, local and seasonal seafood. "Season, fishing restrictions and weather affect what local fish we offer," said Managing Partner Donny Rouse. "We carry flash-frozen Atlantic and Pacific fish filets, so the thought was, 'Why not create our own local brand that satisfies our local tastes?' " Supermarket News (4/3)  | Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
Health & Wellness |  |  | | - Eating fewer calorie-dense foods may aid in weight loss
An analysis in the Journal of the Academy of Nutrition and Dietetics suggests consuming fewer calorie-dense foods may help reduce an individual's overall calorie intake and improve satiety levels. "The conclusions reached in our review strengthen the recommendations in the Dietary Guidelines to consume such foods as fruits, vegetables, whole grains, and lean animal protein sources, which are generally lower in energy density, while lowering consumption of total fat, saturated fat, and added sugars, which increase the energy density of foods," said lead researcher Rafael Perez-Escamilla. DailyRx.com (4/3) GMA News |  |  | | Government & Food Safety |  |  | | - Device could measure purity of food
A device called an optical stable isotope analyzer, developed by Silicon Valley firm Picarro, can analyze the isotopes in food to reveal information about its origins and purity. For example, it can tell if beef comes from cows that are corn-fed versus grass-fed. NPR.org/The Salt blog (4/3) - FDA seeks action against Blue Ocean Smokehouse
The Food and Drug Administration is seeking an injunction to halt processing and distribution of fresh and smoked fish from Blue Ocean Smokehouse. Though no illnesses have been linked to the products, the FDA believes processing and distribution do not comply with safety regulations, creating a risk of botulism and listeria contamination. FoodNavigator (4/3) SmartQuote |  |  | |  | If you would persuade, you must appeal to interest rather than intellect." --Benjamin Franklin, American statesman and inventor  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Tuesday, April 03, 2012
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