  | News about digital retail commerce |  |
 | Find out how social and display influence conversion quality. Discover the truths and trends that will drive digital marketing this year in ClearSaleing's Online Advertising Study. Download the study. | | Online Retail Trends |  |  | | - Is free shipping the industry standard?
Only three of the 25 largest online retailers offer unconditional free shipping, while 18 offer the perk as an incentive to increase order size, according to an analysis by EcommerceBytes. Two, Amazon and SonyStyle, have a minimum of $25 for free shipping, while the rest average a minimum order of about $50. AuctionBytes (4/9)      - Survey: Majority of shoppers watch online product videos
About 60% of U.S. consumers who came across online product videos watched them, and more than a third watched five or more during a three-month period late last year, according to a recent survey. Extensive product information and demonstrations were most likely to hold consumers' interest, the study found. eMarketer (4/9)  | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Pinterest drives more revenue, research shows
Retailers are seeing more revenue from Pinterest pages than Facebook and Twitter efforts, according to data Converto. Pinterest represents 17.4% of social media revenue for e-commerce companies, up from 1.2% in the second-quarter of last year, the company said. VentureBeat (4/9) - Pinterest users are asked to dress Harrods' window
Harrods, the London department store, is asking Pinterest users to post images relating to a street party for Queen Elizabeth II's Diamond Jubilee. The store will create a real-world window display inspired by the winning Pinterest board, and will bring the creator to London for the window's unveiling. Luxury Daily (4/9)  | Your business deserves easy savings.
Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services. Enjoy extra savings with this $25 off coupon. Get it now. |
  - Sephora launches new e-commerce site
Sephora has launched a revamped website that lets users "pin" their favorite products to Pinterest, and added iPads for quicker checkout at 20 of its 305 stores, as part of an ongoing push to emulate the fun and convenience customers find at Apple stores, said Sephora Digital executive Julie Bornstein. Boston Herald (4/10) - Amazon's digital-sales growth topped Apple's in Q1
Amazon's sales of e-books, music, videos and mobile applications increased 29% in the first quarter compared with Q4, while Apple's iTunes saw a 2% rise, according to researcher eDataSource. "Amazon and others are behind but showing growth as their ecosystems become more robust and complete," CEO Carter Nicholas said. Internet Retailer (4/9) 
- Digital marketers are embracing complex metrics mix
Marketers are searching for better measurement of digital advertising. A majority of marketers say they are using conventional offline metrics but adding a digital twist, according to Digiday. But some publishers such as YouTube are pushing more complicated "viewthrough" metrics that incorporate how many viewers actually view the content for a specified length of time. In the first quarter of 2011, cost-per-impression metrics dominated how agencies measured online video viewing, according to BrightRoll, with cost-per-engagement and cost-per-video view following close behind. eMarketer (4/10)  | Flash sales, a hot trend that can increase your revenue.
With Amazon Webstore you can launch a flash sale microsite, without investing in expensive hardware or infrastructure. Our dedicated sales team is ready to help you launch your flash sale site today, learn more now. |
 | Shop.org Spotlight | | | | - Vote now (and often): Round 2 begins for "This is Retail" contest finalists
Week one of public voting has come and gone with more than 245,000 votes cast to decide which retail stories would advance to fight another day in NRF's "This is Retail" contest. Ten videos have moved on to the second round, creating all new match-ups competing for $50,000 in prizes and a trip to NRF's 77th Annual Washington Leadership Conference in Washington, D.C. Voting for the Top 10 continues from now until 11:59 p.m. ET on Sunday, April 15, so pick your favorite "This is Retail" story and vote up to ten times a day for each match-up. Learn more. - How social and mobile are changing the face of online (and offline) retail
In a half-day digital retail marketing workshop in San Francisco on May 3, a team of experts will present a new study from Shop.org and The Partnering Group on social media and mobile use in retail and e-commerce. Learn the latest on consumer usage and attitudes toward social media and mobile platforms as shopping tools along the path to purchase. The first pass is free to Shop.org and NRF retail members. Register now.
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When asked about buying products via social platforms like Facebook and Twitter, one-third of consumers said they would be likely to make a purchase through social platforms if it were available. Source: 
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