Wal-Mart teams with CPG companies for meal-donation campaign

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April 10, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Sara Lee sliced bread now sold in Northeast U.S. Sara Lee sliced-bread products are now being sold in all New England states plus New York under expanded distribution from Bimbo Bakeries USA, a division of Grupo Bimbo, which acquired Sara Lee's fresh bakery business in November. "Bringing Sara Lee into the northeastern United States provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers," said Jon Silvon, category director for BBU. Progressive Grocer (4/9)      Tree Top ads spotlight "sense of wonder" The first TV campaign in 30 years for apple juice maker Tree Top highlights Selah, Wash., where its apples are sourced, and includes the line, "Made with a sense of wonder." The ads are currently being shown in western states, and will roll out nationally with digital and social media components. MediaPost Communications/Marketing Daily (4/9)      NEW White paper: How Food & Beverage Companies Gain Competitive Advantage: The importance of implementing a least-cost formulation strategy. Download this white paper to find out what makes least-cost formulation an ideal way for Food & Beverage companies to overcome their major business challenges — including rising commodity costs, retailer price pressure, and tighter regulations.   Trends    Brands celebrate big birthdays this year With Oreo and Life Savers both turning 100 this year, 2012 is shaping up as a year filled with anniversary campaigns for brands, typically with strong elements of nostalgia. Life Savers is launching a philanthropic component, Connect for a Cause, which centers around the idea that Life Savers are a token of sharing. The New York Times (tiered subscription model) (4/9)      Cleaning products are named for "Dirty Jobs" TV show The Discovery Channel series "Dirty Jobs" has inspired a Dirty Jobs line of cleaning products, including hand sanitizers, a stain remover, carpet cleaners, a degreaser, and a spot and stain remover. "Dirty Jobs" host Mike Rowe is featured in the ad campaign, and his campaign supporting skilled trades is highlighted on the brand's website. The New York Times (tiered subscription model) (4/9)      NEW Blog Post: Do you have product on FDA detention? Make sure you comply with new requirements of the Food Safety Modernization Act (FSMA). The FTS team of independent professional samplers possesses the training and experience required by FSMA to sample foods for laboratory testing. Read this post.   Corporate Social Responsibility    P&G offers free access to sustainability analysis tool Procter & Gamble is making available to other companies at no charge an Excel-based tool for measuring sustainability throughout the supply chain. The company estimates the scorecard has led to almost $1 billion in operational savings due to cutbacks in energy, water, waste and CO2 over the past decade. Environmental Leader (4/5)      Mintel finds consumers aren't looking for HFCS. Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.   Advertising & Marketing    Saatchi & Saatchi takes Kraft's Trident on an emotional ride Kraft is changing the marketing direction for Trident gum as it moves to target particular demographics, including women and millennials. For gum chewers in their 20s and 30s, for instance, new agency Saatchi & Saatchi is emphasizing the emotional connections of the brand with pop-art animated colors and the tagline "See what unfolds," while de-emphasizing functional benefits of the gum. Advertising Age (tiered subscription model) (4/9)      Kraft uses social media to reach Latina moms Comida Kraft, launched by Kraft Foods 11 years ago, is using Facebook's Timeline and other social media to reach Latina moms. The Facebook page, launched two years ago, now has 90,000 "likes" and is using a Timeline format to highlight U.S. events of interest to the audience, such as official recognition of Cinco de Mayo in 2006. ClickZ (4/9)      Other News Herbal Essences chooses mobile for new product debut Mobile Marketer (4/9)      Tax season can be tough. The IRS has increased the time it spends auditing small businesses by 30%. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. Download your free white paper, What Every Small Business Owner Needs To Know For Tax Season.   Retail Spotlight    Wal-Mart launches meal-donation campaign Wal-Mart Stores is donating meals to families in need through a campaign with ConAgra Foods, General Mills, Kraft Foods and Kellogg. The campaign, with support from The Band Perry and actress Kimberly Williams-Paisley, uses in-store signs to point consumers toward participating products. Labels show how to donate by scanning a QR code, tweeting a hashtag or entering product codes online. Progressive Grocer (4/9)      Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.   Sponsored Content    The 10 Mistakes Most Likely to Get You Sued Courtney Rubin Putting Your Business Savings on Autopilot Annie Mueller Social Media and Startup Advice From the Founder of Social Media Week Jana Kasperkevic Small Business Innovation Lessons From 3 Big Companies Anita Campbell How to Stretch Startup Money Into Salaries for Rockstar Talent Scott Gerber   Health & Wellness  Study: Eating fruits and veggies reduces diabetes risk A study published in Diabetes Care found a correlation between greater consumption of fruits and vegetables and a lower risk of developing type 2 diabetes. The study, examining 3,704 participants over 11 years, also found that people who ate a greater variety of fruits and vegetables were at less risk. PhysiciansBriefing.com/HealthDay News (4/9)        GMA News  Collaboration: The key to successful unsaleables management Essential to a successful unsaleables management program is collaboration -- with trading partners, with logistics providers, with sales operations, and throughout the entire value chain. At the Joint Industry Unsaleables Management Conference, May 15-17 in Orlando, join your trading partners, service providers and peers as we explore innovative new ways that collaboration is reducing the incidence of unsaleables in sessions like: A Collaborative Roadmap for Success Learn how Harris Teeter and Kellogg engaged sales and merchandising personnel to cross-functionally team with reverse logistics to reduce unsaleables. The sustainable and multi-company repeatable process has proven to be a win-win. View the full agenda.        Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Survey shows fewer reservations about Gulf seafood Research presented by the Gulf Seafood Marketing Coalition shows consumers are growing more comfortable with eating seafood from the Gulf of Mexico, two years after a devastating oil spill. In the days after the spill, about 70% of consumers said they were concerned about or would not eat Gulf seafood, said Coordinator Joanne McNeely. "It's basically flipped," she said. "We have 70% that are comfortable with it, and we have about ... 20% to 30% who are not comfortable or they're eating less." Supermarket News (4/9)      Position Title Company Name Location Marketing Manager, Carton Foods Tetra Pak Denton, TX Sr. Food Safety Specialist ConAgra Foods Hastings, MN Click here to view more job listings.   SmartQuote  Quarrel not at all. 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