What's Driving IT Spending--STORES Weekly

Vol. 3, No. 14 April 5, 2012 follow STORES Media on    upcoming webinars How mid-size retailers are optimizing performance through enhanced customer insight —  Sponsored by  PivotLink Can you identify your best customers? Do you know what they are buying and how often?  Learn how customer performance management is enabling retailers like Freshpair, CarToys, Fifth & Pacific Companies (formerly Liz Claiborne)  to embrace a customer-centric business model. Available for viewing sponsored by Motorola Solutions What’s Driving IT Spending Basic technologies and growth strategies vie for top dollar After several years spent cost-cutting and working with miniscule budgets, retailers expect to boost spending on technology by 10 percent, on average, this year. Something for Nothing Free samples attract new customers and increase sales Product sampling tends to be most effective when two criteria are met: the item being offered is a quality product and when the product is difficult to describe. Keeping Vigilant Y-Cam offers retailers a simple security option Y-cam security cameras are appropriate for small to medium-size businesses and for the home, and compared to other manufacturers whose products can fill a catalog, the company has just 14 models. sponsor advertisement Motorola Solutions Tablets are one of the best ways for retailers to build loyalty and improve the shopping experience. See the ET1 Enterprise Tablet in action. . Social Savvy Alliance -- American Express is teaming up with Twitter to launch a new program that provides exclusive deals to cardholders who use hashtags. Push-button Cupcakes -- Sprinkles cupcakes are now available in Beverly Hills via “ACMs” -- automatic cupcake machines -- and instant cupcake gratification may soon be coming to a city near you. Dreams Deferred -- 18- to 34-year-olds are no longer the retail industry’s golden ticket: New research finds that a growing percentage of them do not have enough money to cover their basic needs. . Supermarket retailer H-E-B Mexico has completed its implementation of JDA Portfolio Merchandise Management.   Rubio’s has selected Mood Media's new national audio platform, the MBOX 4, to provide the restaurant chain with custom music playlists and playlist blends. Luxury retailer Saks has selected Oracle Retail and E-Business Suite applications to integrate business operations across channels and improve margins and profitability.    view all whitepapers available for download Business and Strategy Reducing PCI Scope and Assessment Costs with Tokenization — sponsored by Intel Organizations that accept, capture, store, transmit or process a high volume of credit card and debit card data are required to complete annual onsite PCI DSS compliance assessments whose costs range from $225,000 - $500,000 depending on the number of systems in PCI scope. Available in multiple form factors and supported by world-class Intel engineering, Intel® Tokenization Broker reduces PCI scope, lowers assessment costs, and is the only product in the market to support Tokenization Proxy and Security Gateway on a single platform. Business and Strategy Retail Analytics: The Perfect Business Enhancement — sponsored by CitiXsys Holiday revenue from your e-commerce site can make your year – if you are prepared. Even one hour of downtime can mean a big loss – and a malicious attack could do serious harm to your business. Human Resources Increase Your Hiring Performance with the Ultimate Recruitment Technology Checklist! — sponsored by iCIMS There’s just so much you can manually do with your hiring process, and you’re tired of looking at the pile of paper resumes on your desk! There is a more efficient way go through these resumes: implement a recruitment technology. View the ULTIMATE checklist on what to look for in a HR technology. Information Technology The Wireless Revolution — sponsored by NCR In-store Wi-Fi is a unique way to deliver a more complete retail experience. Enabling wireless interactions gives retailers a competitive edge to better engage and influence customers at the moment of decision – inside the store. This whitepaper from NCR Corporation highlights how retailers can maximize in-store wireless deployments and highlights pitfalls and common mistakes. Marketing Cross-Channel Loyalty Technology — sponsored by Zebra Retailers utilizing a centralized cross-channel loyalty platform are reporting significant benefits, including a 20 percent increase in customer retention and a 15 percent increase in customer re-activations. In this Aberdeen white paper, you will learn how combining emerging loyalty technology, such as a mobile and social, with traditional enablers, such as a centralized loyalty platform and POS data capture, enables retailers to provide a truly cross-channel loyalty experience. Merchandising Fifth Annual Supermarket Benchmark Study — sponsored by SAS This supermarket benchmark study from Retail Info Systems News (RIS) and IDC Retail Insights shows how grocers are utilizing technology and innovation to create better customer experiences and more customer loyalty. You will also learn which technology-driven marketing tactics grocers are planning to roll out in the next 12 months in order to deliver more value and fresher assortments to shoppers. Aerohive creates simple and powerful enterprise WiFi, VPN, and Routing solutions that push the envelope and keep you and your users buzzing. Discover how Aerohive can help you start small and grow to any size, eliminate downtime and complexity, and enforce secure access and connectivity. HIVE ON.

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