  | Global retail industry news |  | | |  | - Retailers consider the "unconscious mind" of consumers
More than 1,100 representatives from around the globe attended the World Retail Congress 2010 in Berlin this week. Robin Wight, a legendary advertising executive, brought the meetings to a close by asking retailers to consider consumers' "unconscious mind". "You have two minds, people are in two minds about everything. If you are not looking at the unconscious mind, then you are not getting to the truth," Wight said. Retailers need to understand that the unconscious mind is the key to consumers' decision-making and adapt, he said. The Economic Times (India) (29 Oct.)      - Different challenges are faced by retailers around the world: Industry representatives at the World Retail Congress spent a lot of time discussing the idea of expanding their presence, with India and China emerging as top prospects. Bijou Kurien, president of Reliance Lifestyle, explained how conducting business in India differs from other countries. "Some like it, some hate it, but all are surprised by it," he said, citing an example: "India has the largest number of illiterate people and the second-largest group of trained engineers in the world." The Economic Times (India) (29 Oct.)
- Wal-Mart might reduce its takeover bid for Massmart
Wal-Mart is considering scaling back its $4.2 billion bid to acquire South Africa's Massmart and instead could opt to buy a stake of 50% or more. "These investigations could lead to Wal-Mart making a partial offer to acquire in excess of 50% of the entire issued share capital of the company for a cash price of 148 rand [$21] per share," Wal-Mart said. Google/Agence France-Presse (28 Oct.) , Reuters (28 Oct.)  | New Dell™ Latitude™ E5410 & E5510— Built for the real world.
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 - High street sales in Britain continue to increase
The Confederation of British Industry said high street sales rose this month for the fourth straight month. However, the increase was slower than expected. "High street sales in aggregate have performed well again this month, but sales of durable household goods have slowed noticeably, in line with more subdued housing-market activity of late," said an analyst at the CBI. "Retailers expect sales growth to continue next month, in the run-up to Christmas." Telegraph (London) (28 Oct.) , BBC (28 Oct.)  | You're out of the office, meeting with clients and vendors, all while balancing work and life. Sometimes even a laptop just isn't practical. The RUN Powered by ADP® mobile payroll app helps you manage payroll anytime — quickly and easily — from any location. Try it now. |
 - Gap's online presence expands rapidly across Europe
Gap has started offering shipping for online customers in nine more European nations, including Belgium, the Netherlands, France, Italy and Germany. Gap already maintains online retail sites in the UK and other parts of Europe. Gap eventually plans to offer online shopping in more than 80 countries. InternetRetailer.com (28 Oct.)  | Good pair of shoes? Or a great career?
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 - Retailers explore the latest multichannel technologies
E-commerce and m-commerce are growing fast, but many of the tech efforts recently implemented by multichannel retailers aim to bring shoppers back to their bricks-and-mortar stores. Geo-location programmes, mobile price-comparison tools and the use of daily-deal sites such as Gap's uber-successful Groupon offering are all designed to drive in-store traffic. SmartMoney Magazine (15 Oct.)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
 | Spotlight on Fashion |  | | | - Esprit: Weak European demand contributed to sales drop
Esprit Holdings, one of the largest apparel retailers in the Asia-Pacific region, said total sales in the third quarter dropped 9% as demand in Europe weakened. Europe accounts for more than four-fifths of Esprit's sales. Sales in the Asia-Pacific region surged 28.5%, the company said. Reuters (28 Oct.) | NRF News | | | | - NRF creates two more ways to connect in retail
NRF and its divisions have recently launched two new ways to stay connected with retail: the official Twitter account for STORES Media with live updates of the latest retail news and the NRF Foundation Facebook fan page devoted to retail careers. See where to connect with NRF and its divisions through a comprehensive list of social networking groups. Learn more.
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