 | October 25, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - "Groundswell" of support is seen for Pepsi Throwback
Since PepsiCo introduced Pepsi Throwback, made with sugar, it has gained some 20,000 Facebook fans and is mentioned on Twitter about once per hour. The beverage was released for three-month increments in December 2009 and July 2010, and will be brought back in 2011, said Pepsi marketing director Amy Wirtanen, who also said most marketing support has been "consumer-generated." Brandweek (10/22)        - Nestle gains under Bulcke's leadership
Paul Bulcke, CEO of Nestle, is not well-known to the public, but under his leadership the company posted a 4.1% sales gain for the first nine months of 2010. He makes decisions carefully, based on data, and has met changing consumer needs by launching products at lower price points, reducing sugar and salt in existing products, and introducing products with a health focus. USA TODAY (10/24)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
 - Mintel: Sustainable food is popular for many reasons
Though 84% of consumers say they buy sustainable food and beverages on a regular basis, many would be "hard-pressed to define" terms such as "fair trade," according to a Mintel analyst. The firm's research shows varying reasons for choosing sustainable products, with 45% saying they are superior in quality, 42% citing food-safety concerns and 43% saying they are better for people and the environment. Convenience Store News (10/24) , Drug Store News (10/22) - Quality is on the line as the U.S. beef business struggles
As producers of domestic beef cope with steadily dropping prices, many are pushed out of business and others could be forced to sell lower-quality meat. Since 1996, 11,000 ranches have shuttered each year as competition among meatpackers has all but disappeared, causing prices to plunge and prompting a federal investigation into suspected antitrust violations. USA TODAY/The Associated Press (10/24)  | Dell™ Vostro™ 3500
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 - Brands give reasons to "like" them
Marketers are luring Facebook fans by offering incentives and coupons that get more valuable as more people "like" the brand. ConAgra Foods, for example, gave a 75-cent Healthy Choice coupon to Facebook fans, but said the coupon would increase in value to "buy one get one free" as more consumers signed on. Brandweek (10/22)  | Introducing SearchManager from American Express Open.
SearchManager is a new online solution that manages all of your major search marketing campaigns in one place. Try it free for 30 days. To get started, visit searchmanager.com. |
 - D'Agostino stores carpet their aisles
D'Agostino locations in New York City and Westchester County. N.Y., now have gray carpeted aisles, which, Nicholas D'Agostino III says, "changes the whole atmosphere." The carpets reduce noise and are more comfortable underfoot than conventional hard floors, but require vacuuming, carpet-cleaning machines and spot cleaning. The New York Times (free registration) (10/22)  | What could be better than supporting and managing your BlackBerry smartphone deployment, for free? Nothing.
Now you can get industry-leading security and device management tools for BlackBerry smartphones, for free. Download BlackBerry Enterprise Server express today and get started. |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Science & Technology | | | | - Agribusiness giants work on corn stover project in Iowa
Agribusiness majors Monsanto, Archer Daniels Midland and John Deere are collaborating on a project in Iowa to develop collection, storage and transportation systems for corn stover. "The insights gained from this research will advance our understanding of the volume potential and economics of corn stover as a biomass feedstock for advanced biofuels," according to ADM. The Des Moines Register (Iowa) (10/24)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | - GMA's Faber testifies on obesity
Scott Faber, GMA's vice president of federal affairs, highlighted recent research showing a "clear connection between sedentary behavior and obesity," during testimony before the Institute of Medicine Standing Committee on Childhood Obesity Prevention. Faber cited a new study showing no link between TV advertising and obesity, while noting the industry is committed to offering more nutritious food choices. Progressive Grocer (10/24) - Study: Birth season may influence food allergies
 A study of 5,920 Finnish children indicates those children born in October or November are more likely to suffer from food allergies, compared with children born at other times of the year. The study did not look at causes, but the lead researcher said exposure to sunlight and higher concentrations of pollen in spring may be factors. USA TODAY/HealthDay News (10/22) | GMA News | | | |
| International | | | |
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Coca-Cola is expanding its Beverage Partners Worldwide joint venture with Nestle, with the two companies teaming to sell Nestea bottled iced tea in India. The move comes as PepsiCo is forming a joint venture for functional beverages with Tata Tea. 
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