  | News about digital retail commerce |  | | |  | - Zombies take over Sears site for Halloween
Sears' website got a zombie-themed makeover for Halloween, as part of a viral marketing campaign designed to show off the chain's costume selection. Blood-spattered corpses take the place of living models and the site even offers a Kenmore washing machine that gets rid of "brain stains." CNN (10/27)       | How "Like" and Share Work Together: 6 Best Practices
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data.
Download Whitepaper Now | - Report: Consumers continue shift to online shopping
Online sales are on pace to hit $51.4 billion in the fourth quarter of 2010, up from $45.2 billion during the same period last year, according to a new eMarketer forecast. The growth comes as a growing number of shoppers shift to online buying as a way to find better deals and avoid crowded malls, eMarketer says. Adweek/eMarketer (10/27) - 4 key regulations for online merchants
Small companies selling online must follow the same regulations that govern large e-commerce enterprises, writes online seller and eCommerce-Guide writer Vangie Beal, who details the four top regulations online merchants must understand. Key regulations govern the protection of online privacy, online ad compliance, collection of taxes on online sales and proper handling of financial data. eCommerce-Guide.com (10/27)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Why content's future lies in social-media optimization
The rise of Facebook and user-driven social sites will spell the end of the importance of search engine optimization and inspire a shift to "social-media optimization," according to Ben Elowitz, co-founder and CEO of Wetpaint, a Web publisher, and writer of the Digital Quarters blog. "The era of SMO liberates publishers from the exercise of tricks, hacks and keywords," Elowitz writes. "Instead, the big opportunity is now once again creating and refining the most appealing content possible." PaidContent.org (10/27)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - FreshDirect's focus on existing customers pays off
Rick Braddock, who became chief executive officer of FreshDirect in March 2008, devoted his attention to strengthening ties to existing customers rather than recruiting new ones. In 2009, revenue grew 9% while the customer count remained flat, and since the online grocer began recruiting customers in January, it has increased enrollment by 20%. The Wall Street Journal (10/27) - Apple debuts e-commerce site and App Store in China
Apple opened an online store and a version of its App Store in China this week as part of a push to ramp up business there after years of virtually ignoring the fast-growing market. The company expects to have about 25 Apple retail stores open in the country by the end of next year, up from one location at the end of 2009. The Wall Street Journal (10/27) - ShopSocially wins $1.1 million in first-round funding
Investors led by Valhalla Partners invested $1.1 million in ShopSocially, an early-stage funding round in a startup website that encourages users to share product reviews and recommendations with their friends via social media. The retail sector attracted about 9% of all angel investment in the first half of the year, driven largely by investments in social networks, according to a new study. InternetRetailer.com (10/27) - Kabbage makes short-term loans to keep eBay sellers going
 A venture called Kabbage has created a system of short-term loans to provide working capital to merchants selling their wares in online marketplaces. The company, which has received $2 million in initial investment, is available only to eBay sellers for now, but the company plans to expand its offerings to merchants on other sites including Amazon and Etsy. TechCrunch (10/27) - Investment firm acquires Greenhome.com
Jane Capital Partners has acquired Green Home LLC for an undisclosed amount. Green Home operates Greenhome.com, an 11-year-old website focused on selling environmentally friendly products from rain barrels to socks. Jane Capital is a venture firm that invests in energy and environmental companies and IT firms. InternetRetailer.com (10/27)  | Embrace your dark side.
The 2010 Chrysler 300S offers style for the executive set. Outside, its bold stance demands to be noticed. Inside, it has tons of comfort features, including dual-zone automatic temperature control, heated front seats and power driver and passenger seats. Click to learn what's coming next from Chrysler 300S. |
| Shop.org Spotlight |  | | |  | - Sign up for placement on CyberMonday.com by Oct. 31 and save $4,000
Maximize your sales this holiday season by being part of Shop.org's CyberMonday.com site, powered by Cartera Commerce. Last year, the site was named the No. 1 place to shop on Cyber Monday by Time magazine and generated more than $12 million in sales during the holiday season. Shop.org members, if your company has an affiliate program and is not already listed on the site, sign up by Oct. 31 and the $4,000 integration fee will be waived. Integration includes placement within the site, a listing in two categories and a logo along with a retailer description. Learn more. |
- Shop.org SmartStat: Oct. 28, 2010
 More than 3,800 people are connected to Shop.org through LinkedIn. View the page. - Most online retailers to begin holiday promotions by Nov. 1
According to a recent Shop.org survey, 80% of retailers will begin their online holiday promotions by the first week in November, with 40% ramping up holiday marketing by Halloween and another 40% planning to begin marketing the week of Nov. 1. The survey, conducted by BIGresearch, also found that nearly two-thirds of retailers expect their company's online sales to grow by 15% or more compared to last holiday season. Read more.
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