  | News about digital retail commerce |  | | |  |  | Leveraging Facebook to Drive Online Sales
A recorded version of our webinar with Facebook is now available. Fiona Dias, EVP of Strategy & Marketing for GSI Commerce and Ethan Beard, Director of Platform for Facebook discuss how brands and retailers can leverage Facebook as part of their online strategy. Click here to view the webinar. | - For small businesses, finding new sales outlets is a process
Each time artisans and small manufacturers find a new place to sell their wares, they have the potential to raise both brand awareness and sales. It's an ongoing process with some proven steps, including creating an online store and using social media to get the product's name out, says Shop.org's interim executive director Joan Broughton. USA TODAY (10/18)      - Wet Seal: How mobile and social shopping changes the specialty retail game
Wet Seal aims to be on the cutting edge of social networking and mobile commerce, with a new mobile app and Facebook game aimed at expanding user-generated content and offering social-minded shoppers the chance to become virtual stylists. The new app builds on Wet Seal's Fashion Community, launched two years ago, which lets users fill their closets with a personalized mix of pieces from Wet Seal's website and Facebook. STORES magazine (10/2010)  | Free social media whitepaper! "Top Ten Ways to Engage Your Fans on Facebook". See how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips. This 24 page report is a must read for companies looking to leverage the power of Facebook. Download Whitepaper. |
 - 4 social branding tips from Urban Outfitters
Urban Outfitters' brand is built on a spirit that encourages customers to get involved, a strategy that particularly lends itself to social media, says marketing director Dmitri Siegel. Siegel's tips for using social media to build customers into the brand start with knowing who you want your friends to be -- in Urban Outfitters' case, that took the form of featuring a few customers and their styles on the company's blog, to attract others who share similar styles. ClickZ (10/19) - How to reverse negative WOM
 Companies understand all too well that consumers will share their negative experiences with the online community through negative reviews and blog posts; what many marketers don't get is why so many feel compelled to share. A new survey reveals that, while about half just want to vent their anger, a majority of negative posters do it to warn others and keep them from a similar experience. Marketers can go a long way toward heading off bad word-of-mouth by responding promptly and appropriately to customer criticisms. Bazaarblog (10/18)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Rakuten teams up with Baidu to tap China's online shoppers
Rakuten, a major e-commerce company based in Japan, has partnered with Baidu, a top search engine and popular website in China, to launch an online shopping mall for Chinese consumers. Rakuten CEO Hiroshi Mikitani said Baidu will generate traffic while Rakuten will provide online retailing expertise. The companies plan to invest roughly $50 million over the next few years in Lekutian, as the new site is called. The Wall Street Journal (10/18) - Peapod revs up home delivery in Indiana
Online grocer Peapod has expanded to Indiana, with home delivery offered four days a week in Marion, Hamilton, Hendricks and Johnson counties. Though other home-delivery services have not caught on in Indianapolis, Peapod, founded in 1989, has expanded its services to 11 states and appeals to a range of consumers. The Indianapolis Star (10/19) - GrubHub debuts new ordering apps
GrubHub has launched an iPhone app and is testing a separate Android version, in an effort to expand its online-ordering service. The company, which allows users to find local restaurants and order food for delivery or takeout, has a lineup that includes more than 4,000 eateries in major U.S. cities from New York to Los Angeles. GrubHub expects the mobile apps to prove especially popular with hungry travelers unfamiliar with the cities they're visiting. TechCrunch (10/15) - Catalogs.com debuts iPad app
Catalogs.com has launched a new iPad app that aims to create a more portable version of its multiple-merchant catalog offerings. The app allows users to search big books from merchants including Ghiradelli, Little Tikes and Spiegel, and connect to the retailers' sites directly when they're ready to make a purchase. DMNews (10/18)  | Make MetLife Part of Your Family's Strategy for Success.
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| Shop.org Spotlight |  | | | - NRF survey: One-fourth of smartphone owners will use devices to shop this holiday season
While the economy will continue to impact consumer spending during the 2010 holiday season, according to NRF's first holiday survey, 30.9% of shoppers will compare prices online to save money. The survey, conducted by BIGresearch, also found that consumers are shifting how they shop: 26.8% of American adults with a smartphone will use these devices to research or make holiday purchases, a number that jumps to 45% among young adults 18 to 24. Read more. - How a store manager turned a $600 loan into a $2 billion retailer
With a $600 loan and a bit of rented garage space, Hobby Lobby founder and CEO David Green created a solution to women's shopping dilemmas and turned it into a 450-store success. In a recent Q-and-A, Green shares insight into holiday shopping trends and also discusses why the company is closed on Sundays, how to successfully work with family members, and what he'd do differently if he had to start all over again. Read more.
| SmartQuote | | | |  | Unity, not uniformity, must be our aim."
--Mary Parker Follett,
American social worker and political activist  |
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