 | October 19, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Pilsner Urquell taps U.S. thirst for craft beers
Pilsner Urquell, the high-end Czech beer owned by SABMiller, is expected to post sales volume growth in the U.S. of "medium to high single digits," after a drop in 2009. The pale lager has a strong hoppy taste and is sold in kegs. The company is designing menus of food to complement the beer and teaching bartenders how to draw it to create a traditional thick foam head. The Wall Street Journal (10/19)        - Kraft to disclose emissions data
Kraft Foods has joined the Carbon Disclosure Leadership Index, making it the first U.S. food company to pledge it will reveal its carbon emissions data through the Carbon Disclosure Project. Being included on the index means the company is recognized for understanding how climate change affects its business, and for its internal data management. FoodNavigator (10/18) - Erythritol finds a sweet following
A Cargill executive says the growing U.S. popularity of stevia is "driving interest in erythritol amongst consumers and as a natural sweetener in its own right." Erythritol, sold by Cargill as Zerose, is a sugar alcohol that occurs in fruits and fermented foods, and is combined with stevia to make Truvia. ConfectioneryNews.com (10/18)  | New Dell™ Latitude™ E5410 & E5510— Built for the real world.
Protect your data with optional Free Fall Sensors and Strike Zone, upgrade to increase productivity with next generation Intel Core i5 & i7 processors. Buy today and receive 30% off select* new Latitude systems. Call (800) 247-2304 to buy or go online to learn more.
*All offers subject to change, see web page for complete details. |
 - Study: Repetitive names resonate with consumers
 Consumers given identical samples of ice cream preferred the one with the repetitive name, indicating a preference for names such as Kit Kat, Coca-Cola or Hubba Bubba, according to a study in the Journal of Marketing. Marketing professor Jennifer Argo said the findings can help companies choose brand names, but she noted, "You can't deviate too much from our language, otherwise it will backfire on you." BusinessNewsDaily.com (10/18)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
  | This report provides a review and assessment of the strategic innovation options that CPG companies should examine. It also covers the need to develop a coherent innovation strategy across categories and platforms and for alignment with overall corporate strategy: Click here to find out more. |
 - Peapod revs up home delivery in Indiana
Online grocer Peapod has expanded to Indiana, with home delivery offered four days a week in Marion, Hamilton, Hendricks and Johnson counties. Though other home-delivery services have not caught on in Indianapolis, Peapod, founded in 1989, has expanded its services to 11 states and appeals to a range of consumers. The Indianapolis Star (10/19)  | Over 1800 execs are tuning in — are you?
Execs from CNN, Microsoft, Mary Kay, Herbalife, Cisco, Henkel, Wyndham Hotels and hundreds of small businesses are ready to take their marketing strategies to the next level. 22 experts share tips to win business and gain loyal customers during October's Facebook Success Summit 2010. Don't miss out — register now! |
| Science & Technology |  | | | | Health & Wellness | | | | - Soy may protect against breast cancer recurrence
A study of Chinese women indicates that soy consumption may reduce the risk of breast cancer recurrence in women past menopause. A 33% reduction in breast cancer recurrences was reported among post-menopausal women with intakes of more than 42.3 milligrams of soy isoflavones per day, but the same link was not found in women who were pre-menopausal. HealthDay News (10/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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