| October 12, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Oreo ads dunk into playfulness
A TV ad for "Heads or Tails" Double Stuf Oreos shows Eli Manning flipping a cookie in the air as he is seated at a table across from Shaquille O'Neal. The ad from Kraft Foods is part of a campaign showing celebrity athletes in a "Double Stuf Racing League" that is taking on a yet-to-be-revealed celebrity being characterized for now as the "hooded menace." Advertising Age (tiered subscription model) (10/11)        - 2 more Cadbury execs to depart
Two Cadbury executives are the latest to leave the company since it was acquired by Kraft Foods. Both Ignasi Ricou, who ran the European candy and gum business, and Tamara Minick-Scokalo, most recently in charge of chocolate in Europe for Kraft, are leaving for personal reasons, a spokesman said. Bloomberg (10/11)  | When the dotcom bubble burst in 2000, it took the Network Equipment Providers (NEPs) industry with it. Ten years later NEPs are experiencing resurgent growth and are finding themselves challenged by a new set of market conditions. This complimentary whitepaper explores how to survive these challenges and the next wave of consolidation among NEPs. |
 - Content is key to search opportunities
CPG companies have "a lot of opportunities to grow from search," according to a spokesman with Experian Hitwise, which conducted research with AdGooroo on search engines and CPG websites. They found most website traffic arriving from organic searches or search optimization, as opposed to paid searches, showing the importance of "developing relevant copy and placing it in relevant places." MediaPost Communications/Marketing Daily (10/12)  | Get a life, not a job
Discover how to attain financial and professional security, career satisfaction and work-life harmony with Dr. Paula Caligiuri. Paula & 19 other career experts share insights and strategies to help you put your career on track during the fully online Career Summit 2010. 25% off pricing ends 10/17 — register today! |
 - St. Ives ads turn flirtatious
A campaign for St. Ives body care products from the Arnold, New York, agency highlights the Alberto Culver brand's natural ingredients and low prices, while taking a flirty and fun approach. One TV ad for St. Ives lotion shows customers dancing to "Head, Shoulders, Knees and Toes," while a print ad showing a relaxing woman says, "It's not just what you put in your body -- what you put on your body counts too." Brandweek (10/11)  | There's still time to save on registration for PACK EXPO and the GMA Manufacturing Excellence Conference! Explore the latest solutions for packaging and processing and the keenest expert insights on product safety, sustainability and operational reliability. Save 50% on the Expo and $55 on a GMA conference track before October 18. Register today! |  | This report provides a review and assessment of the strategic innovation options that CPG companies should examine. It also covers the need to develop a coherent innovation strategy across categories and platforms and for alignment with overall corporate strategy: Click here to find out more. |
| Science & Technology |  | | | - Potato peelings could be used for PepsiCo packaging
Walkers, a company owned by PepsiCo, is working to develop environmentally friendly packaging made from potato peelings. "If you could mass it together you could create a layer of starch and stabilize that," explained Richard Evans, president of PepsiCo U.K. and Ireland. "We could use the peelings we have, that today go to animal feed and other recycling uses, to be turned into a crisp packets." Reuters/GreenBiz.com (10/11) | Health & Wellness | | | | - Research: Chocolate milk restores muscle
 Chocolate milk can restore muscles following a workout, according to research sponsored by the National Dairy Council and the National Fluid Milk Processor Promotion Board. For the study, male runners drank either chocolate milk or carb-only drinks after exercise, and chocolate milk was shown to be better at rebuilding muscle. The Hartford Courant (Conn.) (10/11) - Compound in sweet peppers may boost weight loss, study says
Capsinoids, the compounds in sweet peppers, may substantially increase weight loss by enhancing the body's energy expenditure after meals, UCLA researchers said. The study found taking 9 milligrams of capsinoid dihydrocapsiate daily increased energy usage for obese and overweight people when combined with a high-protein, very-low-calorie diet. NutraIngredients (10/7)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - Connect with Decision Makers from Leading CPG Companies at GMA's Shopper Momentum 2010
GMA conferences regularly attract the top executives from the CPG industry and Shopper Momentum 2010 is no exception. Shopper Momentum, to be held Nov. 8 to 10 in Naples, Fla., doesn't attract just anyone; it attracts high-caliber decision makers -- the people business development executives need to connect with.
Take a look at just a few of the titles and company affiliations of some of the CPG executives who are already registered. View the attendee list.
P.S. Don't forget!
Conference Hotel Rates: The last day to secure accommodations at The Naples Grande at the discounted Shopper Momentum rate is Oct. 17. Rate and availability cannot be guaranteed after this date. Make your reservations now by calling 888-722-1270 or click here for more conference hotel and travel information.
 | Government & Food Safety | | | | - Expert: Tap information technology to boost food safety
The Information Technology and Innovation Foundation's Daniel Castro says information technology "has an important role to play" in preventing illness from tainted food. "If a nationwide system of interoperable electronic health records were made available in real-time for public research, this could allow epidemiologists to track outbreaks from unreported or undiagnosed illnesses by looking at data on reported symptoms," he said. FoodSafetyNews.com (10/12)
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