 | News about digital retail commerce |  | | |  | - PayPal system simplifies smaller online purchases
PayPal has created a simpler way for users to pay for smaller online purchases, including digital versions of news stories and video clips, in an effort to stave off growing competition. Small digital purchases, called micropayments, have been increasing rapidly. PayPal said it processed about $1.3 billion micropayments in the first half of this year. The Wall Street Journal (10/27)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - Cheep creates new social-shopping comparison tool
 A new social-shopping service launched this week aims to appeal to online bargain hunters. Cheep works through an add-on that recognizes when a user is looking at a product and automatically provides price comparisons from around the Web, as well as product reviews and ratings. TechCrunch (10/26)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
 - Big 3 social networks all have their own characteristics
Social media sites provide a rich cache of behavioral data for merchants that take the time to craft approaches that don't come off as overly intrusive, writes Andrea Fishman. Facebook, Twitter and YouTube each have their own characteristics, which means tailoring your strategies for each. ClickZ (10/27) - Amazon debuts Windowshop app for iPad
Amazon has created a version of its shopping site especially for the iPad, allowing users to access photos, videos and information merely by tapping a picture of the product, the company said. Dubbed Amazon Windowshop, the free application is designed to make it easier for shoppers to search through the millions of products available. InternetRetailer.com (10/26)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Wal-Mart tests crowd-based promotion
Wal-Mart has taken a page out of daily-deal site Groupon's book, launching a test of a new feature called CrowdSaver. In its first deal, which the chain is promoting through Facebook ads, Wal-Mart says it will take 18% off the price of a plasma TV if it attracts 5,000 "likes." Adweek (10/26) - EBay's CEO sees a future in PayPal, not devices
 EBay has no plans to imitate Amazon by creating devices such as the Kindle that serve to push product sales, CEO John Donahoe said this week. In a CNBC interview, Donahoe also detailed his expectations that PayPal, whose business is growing faster than initially expected, eventually will overtake merchandise sales as the company's top revenue producer. CNBC (10/26) - Nook finds a niche with a lower-priced color e-reader
Barnes & Noble has debuted a color version of its Nook e-reader, with features and a price point that occupy a niche between black-and-white e-readers such as Amazon's Kindle and tablet computers such as Apple's iPad. The chain also plans to sell subscriptions to digital newspapers and magazines that display color photos and graphics. The Wall Street Journal (10/27)  | Dell™ Vostro™ 3500
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| Interactive Advertising |  | | | - Social marketing shifts from add-on to mainstream
Social marketing efforts are quickly becoming a key part of overall marketing plans, which means a shift from thinking of social as something extra to focusing on regularly providing relevant social content, writes Philippe Guegan, of Big Fuel Communications. As part of the process, companies need to abandon one-size-fits-all messaging in favor of personalized content and shift their focus from campaign-based strategies to creating ongoing conversations. iMedia Connection (10/27) | Shop.org Spotlight | | | |
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43% of retailers have invested more this holiday season in Twitter campaigns. Source: 
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