  | October 15, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - ConAgra chief talks pricing pinch
 Gary Rodkin, CEO of ConAgra Foods, said the company will rely on innovation and marketing to drive growth, as supermarkets continue to keep prices low despite higher commodity costs. "The primary issue is truly jobs," he said, noting consumers don't yet feel "confident to open up their purse strings a little more." CNBC (10/14) , Reuters (10/14)        - NYC cab riders can pay with Trident Layers
On Oct. 21, customers will be able to pay for New York City cab rides with packs of Trident Layers, which has the slogan, "So good you'll want to get paid in gum!" To promote Trident Layers' Cool Mint + Melon Fresco flavor, a branded cab stand will be set up and customers who pay with the packs can receive free rides within city limits in designated cabs. MediaPost Communications/Marketing Daily (10/14)  | 'How Britain Shops Food & Grocery' provides a detailed overview of the shopping habits of consumers. It examines, who shops for food & grocery, where they shop, whether they are satisfied with their current store and what stores should do to increase customer satisfaction. Find out more. |
 - Research shows a growing lure of specialty foods
A study finds that 63% of adult consumers purchased specialty foods in 2010, up from 2009, and are indulging in them as treats, not everyday food. According to the report, consumers ages 25 to 34, in households with incomes of more than $100,000, are most likely to buy specialty foods. The favorites are coffee, chocolate, specialty oils, cheese and cold drinks. Progressive Grocer (10/14)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
 - Pampers site focuses on pregnancy
The Pampers diaper brand has added Pregnancy.Pampers.com to its Pampers Village website, with stories and advice written by more than 20 moms around the U.S. "At Pampers, we love all babies and support their happy, healthy development," said a Pampers spokesman. "That's why we created Pregnancy.Pampers.com: so real moms can share their experiences and advice with other moms on topics they care about the most." Drug Store News (10/14) - Geo-social apps are on tap for Pepsi Refresh
PepsiCo's head of digital, Shiv Singh, said the Pepsi Refresh project will make greater use of geo-social applications including Foursquare, Stickybits and Facebook Places. "The Refresh project is fundamentally about helping good ideas and communities make a difference," he said. "It's a very physical thing, and [geo-social platforms] can help us." ClickZ (10/14)  | There's still time to save on registration for PACK EXPO and the GMA Manufacturing Excellence Conference! Explore the latest solutions for packaging and processing and the keenest expert insights on product safety, sustainability and operational reliability. Save 50% on the Expo and $55 on a GMA conference track before October 18. Register today! | - Wal-Mart sets goals for sustainable produce
Wal-Mart says it will double the amount of produce it buys from small, local farms in the U.S. and abroad within five years, and will train farmers in China, India and other emerging markets on efficient use of water, fertilizer and pesticides. "Wal-Mart can potentially use their scale to really move the needle on sustainable agriculture," said an Environmental Defense Fund spokeswoman. The Wall Street Journal (10/15)  | #FBSS10 — sign up while you still can
Learn successful strategies and tactics employed by leading Facebook experts Brian Solis, Jay Baer, Mari Smith and 19 others (including practitioners from Intel, Cisco, Microsoft Xbox & SAP). Check out both live and recorded sessions. You're one step away from mastering Facebook marketing — register today! |
| Science & Technology |  | | | - Fresh Express debuts new method to clean greens
Packaged-salad company Fresh Express, which is owned by Chiquita Brands International, plans to abandon the industry standard method for cleaning its greens in favor of a new wash made of organic acids commonly used in the restaurant industry, the company said this week. The new method, called FreshRinse, was developed as part of an effort to eliminate food-safety scares and includes an acid found in milk. The New York Times (free registration) (10/14)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | - Diabetes benefit is seen in Mediterranean diet
Research indicates a traditional Mediterranean diet can cut the risk of Type 2 diabetes in older adults, even if they don't lose weight. The study followed 418 older adults in Spain, all with risk factors for heart disease, and found that those who consumed more mono- and polyunsaturated fats were less likely to develop diabetes. Reuters (10/14) | GMA News | | | | - Connect with Decision Makers from Leading CPG Companies at GMA's Shopper Momentum 2010
GMA conferences regularly attract the top executives from the CPG industry and Shopper Momentum 2010 is no exception. Shopper Momentum, to be held Nov. 8 to 10 in Naples, Fla., doesn't attract just anyone; it attracts high-caliber decision makers -- the people business development executives need to connect with.
Take a look at just a few of the titles and company affiliations of some of the CPG executives who are already registered. View the attendee list.
P.S. Don't forget!
Conference Hotel Rates: The last day to secure accommodations at The Naples Grande at the discounted Shopper Momentum rate is Oct. 17. Rate and availability cannot be guaranteed after this date. Make your reservations now by calling 888-722-1270 or click here for more conference hotel and travel information.
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