| January 16, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - More than 100 examples of social media ROI -- or not
Peter Kim offers a list of 101 social media campaigns that he argues delivered major return on investment to the brands involved, including Bank of America, IBM and SAP. Still, Kim's list fails to define social success in terms of specific investments and results, since it doesn't include the cost of the programs, only the returns generated, writes Olivier Blanchard. "Without the cost piece, you don't have an ROI example," Blanchard writes. Being Peter Kim (1/11), The BrandBuilder Blog (1/12) - Top 10 tweets: Meeting tech and new association leaders
- Good leadership qualities haven't changed
 Leadership can seem highly complicated within the context of today's rapidly evolving global business environment, but the qualities have remained constant, writes Arti Khanna. Leaders have the ability to be patient, to anticipate change, to take only calculated risks, to remain flexible and open to new perspectives, and to foster teamwork and transparency, Khanna writes. SmartBrief/SmartBlog on Leadership (1/9) - Welcome, International Spa Association, United Cerebral Palsy
United Cerebral Palsy and the International Spa Association are the first two new SmartBrief publications of 2012. ISPA SmartBrief is a (free, of course) daily e-newsletter, focused on the spa industry. United Cerebral Palsy SmartBrief is a weekly e-newsletter about life with a spectrum of disabilities. Sign up for ISPA SmartBrief and UCP SmartBrief today.
| Leadership Focus | | | | - 2 things to ask yourself before posting to LinkedIn
LinkedIn status updates require a more focused approach than other social networks do, RockTech CEO Dave Gowel says. Before posting to the site, ask yourself who's actually connected to you and what specific response you're hoping for by posting. Even then, Gowel says, it's important to show restraint and to avoid overwhelming your contacts. SmartBrief/SmartBlog on Social Media (1/11) - 3 traits of successful 21st-century leaders
Modern leaders need to combine realism with optimism, give their workers a sense of purpose and be able to find order in the clamor of daily life, says executive coach Justin Menkes. That adds up to the kind of vision that keeps workers motivated and helps companies to stay successful, he says. "Today, a paycheck is not enough. Workers have to get out of bed every morning believing in what they're doing," Menkes says. The Washington Post (1/10) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Want to verify your Twitter account? That'll be $15,000, please
Twitter reportedly is allowing brands to add a "verified" check box to their account -- if they spend $15,000 on ads over a three-month period. Public applications for verified accounts haven't been available since 2010. A sales representative reportedly rebuffed a verification request from Andy Cohn, publisher of music magazine The Fader, telling him to increase his ad spending or show that the magazine had been subject to impersonation attempts to qualify for verification. Advertising Age (tiered subscription model) (1/10) - 7 ways you could goof with content marketing
 Content marketing is easy for brands to botch, David Spark writes. To avoid failure, don't pin all your hopes on one piece of content, and keep your expectations in check, Spark writes. Also, be willing to give your efforts the time they need to blossom, he writes. SparkMinute.com (1/11) | SmartNugget | | | |  | | - New hotel search platform to list 80,000 properties by mid-2012
Six major hotel chains -- Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group -– have linked up to create a global search platform for travelers in need of lodging. Room Key expects to list somewhere in the neighborhood of 80,000 properties by the middle of the year. TNooz.com (1/11) | |  |
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