| January 16, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Nestle plans to train dairy farmers in China
Seeing opportunity for dairy growth in China, Nestle is investing about $400 million to build an institute that will teach dairy farmers how to care for hundreds of cows, instead of a few. The goal is to boost production while ensuring safety in a country that has seen several scandals involving deadly tainted milk. The Wall Street Journal (1/13)       - Laundry battle spins P&G loss in India
Procter & Gamble posted a loss of $66.4 million for its home-care unit in India, even as sales increased 35%, as it boosted advertising and promotion spending 83% in a bid to grab laundry detergent share from Unilever. "We think it's the right strategy to get into emerging markets, even the way they're doing it now, which hurts profits," Sanford C. Bernstein analyst Ali Dibadj said. Advertising Age (tiered subscription model) (1/16) - P&G expands Mom's role for 2012 Olympics Procter & Gamble will continue a campaign focusing on Olympians' mothers for the 2012 Olympic Games in London. The "Thank you, Mom," effort, created by Wieden+Kennedy for the 2010 winter games, will involve about 30 brands and be shown globally this time. The New York Times (tiered subscription model)/Media Decoder blog (1/13)
- Challenges ahead for PepsiCo beverage chief
Albert Carey, who joined PepsiCo 30 years ago and in September took the helm of the beverage unit, said PepsiCo will increase joint marketing for snacks and drinks in 2012. Carey, considered a possible successor to CEO Indra Nooyi, has also said "you can't just try to promote healthy brands alone — you have to also go in behind indulgent brands." New York Post (1/15)  | The Business Platinum Card® from American Express OPEN
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  - Greener can making starts with recycling
 Incremental changes through the years have made aluminum cans lighter, but the biggest sustainability change in the industry comes through the growth of recycling, said Crown Holdings' Michael Dunleavy. Manufacturing with recycled aluminum, which can be reused indefinitely, uses about 95% less energy than making cans from virgin ore. SmartBrief/SmartBlog on Restaurants (1/16) - Super Bowl fans are ready to snack, survey shows
A survey of Super Bowl snack habits by SUPERVALU found that 54% of respondents plan to eat throughout the game, with little thought given to the food's healthfulness. The survey also found that dips and spreads are the most popular snack, followed by chicken wings. Pizza and salty snacks are tied for third. Progressive Grocer (1/13) - Pigskin, bulls and dragons animate beer promos
Beer brands including Heineken and Tecate launched football-themed promotions. Pabst Blue Ribbon formed a partnership with Professional Bull Riders. Tsingtao Beer is celebrating 2012 as the Year of the Dragon. "Over the last few years, we've seen Hispanics' interest in football grow exponentially," said Felix Palau, vice president of marketing at Tecate. The company is providing point-of-sale material in English and Spanish with the theme "For those who Celebrate like Champions." Convenience Store News (1/13) - Pepsi MAX launches video contest
Pepsi MAX fans can enter to win a lifetime supply of the beverage by submitting a video explaining why they deserve to receive a 12-pack every two weeks. Entries are accepted on the Pepsi MAX Facebook page through Feb. 13, and two winners will be chosen, one by Pepsi MAX officials and one by online voters. MediaPost Communications/Marketing Daily (1/15)  | Principles of Checkweighing - Building an Effective Program
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 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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| Health & Wellness | | | | - A pattern of eating fast food, feeling guilty
In a survey for the nonprofit HealthyWomen organization, 56% said they eat at fast food restaurants at least several times a month, and 54% said they feel "a bit guilty" after doing so, while an additional 16% feel "bad" after eating fast food. "The majority of respondents -- 75% -- said they pay more attention to eating healthy now than they did five years ago," said HealthyWomen's executive director. "Unfortunately, the quick stops at fast-food restaurants often sabotage their efforts." United Press International (1/14) | GMA News | | | | - The food litigation landscape is changing -- are you prepared?
There is no shortage of challenges facing the food and beverage industry. At the three-day GMA Food Claims and Litigation Conference, learn how to navigate the rapidly changing landscape of food-related litigation, defend against unfounded product liability claims and protect your company's reputation with insights from the top in-house counsel and private practice attorneys in the food, beverage and consumer products industry.
This year's conference features an expanded agenda, and will focus on practical how-to litigation management strategies and look ahead to future litigation risks.
The agenda is tailored towards both in-house and general counsel for:
- Food, beverage, consumer products manufacturers
- Restaurants
- Foodservice
- Ingredient Suppliers
- Distributors and Retailers
Get more information or register.
| Government & Food Safety | | | | - Government reportedly favors single entity to oversee food safety
The Obama administration wants to consolidate regulatory food-safety roles of the FDA and the USDA's Food Safety and Inspection Service, according to The Hagstrom Report. A consolidation might occur if Congress grants President Barack Obama power to implement government reorganization, said Jeff Zients, director for management at the Office of Management and Budget. FoodSafetyNews.com (1/14)
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