 IBM’s Watson did more than beat game-but-overmatched human contestants in an onstage Jeopardy! contest Sunday afternoon. During the “Critical Developments in Retail Marketing: Understanding Consumers, Building Brands” Super Session, the artificial intelligence computer system gave a tangible example of the way retailers can use unstructured data to anticipate winning solutions. Read more here. Magazine Voce, a new effort by one of Brazil’s largest durable goods retail chains, allows employee family members to create their own virtual stores within social media networks like Facebook and Orkut. They choose up to 60 products to recommend to their friends – and earn commissions of up to 4.5 percent for their efforts. Read more here. In a session entitled “The Source-to-Store Retail Supply Chain: Moving Beyond Technology and Standards,” an international panel of speakers delivered an update on the state of RFID and its prospects for playing a major role in supply chain management in the coming years. Read more here.
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