| News about digital retail commerce |  |
- EBags moves call center back to U.S. to cut costs
Online luggage retailer eBags said it cut customer service costs by 34% in the fourth quarter after moving its call center from the Philippines back to the United States. Technology improvements and the ability of American staffers to resolve more issues on the first call led to the cost savings, the company said. InternetRetailer.com (1/12)       - Online retail helps drive 4.1% in holiday sales
U.S. retail sales rose 4.1% in November and December over the same two-month period in 2010, according to the Commerce Department, and non-store retail outlets led by online merchants accounted for $69.62 billion of the $471.50 billion in total sales. Non-store retail sales, which also includes catalog sales, rose 12.3% over the year-ago period. InternetRetailer.com (1/12)  | Gain Deeper Insight into the Hyperconnected World
To accelerate your online business and stay ahead of the competition, you need insight into the latest security, connectivity and mobile trends. Click here to join Akamai, as we discuss the findings from the latest State of the Internet Report and its impact on the online industry. |
 - Application period for new domain names opens
The Internet Corporation for Assigned Names and Numbers officially began accepting applications Thursday from brands that want to replace the generic .com in their domain names with suffixes that more accurately describe their industries or the cities where they do business. Marketing Mag (Australia) (1/12) - How retailers can boost traffic by buying niche sites
Many AdWords results on specific topics show up on other websites, some of which could be smart acquisitions for online retailers looking to boost traffic, according to this story. A look at Google Analytics can show which sites are already driving traffic to you, and sites including Flippa and Latona list other sites for sale. Practical eCommerce (1/12)  | Make your business phone system decision much easier. Not sure what your buyer type is? Need a better understanding of the features available? Download this free guide to get access to Focus' Short List as well as our side-by-side assessment of all of the key vendors in the space. |
 - Rue La La to close SmartBargains.com
Flash-sale fashion site Rue La La will close its SmartBargains.com website and outsource the sales force for its Rue Local daily deal service, the company said Thursday. The move comes amid plans to increase investment in the company's core business. Women's Wear Daily (subscription required) (1/12) - Kindle owners borrowed almost 300,000 books in December
The Kindle Owners' Lending Library boasts about 75,000 books, and users borrowed 295,000 copies last month, Amazon said. Meanwhile, the company increased the KDP Select fund to $700,000. The fund goes to independent authors and publishers who make their works available for lending. TechCrunch (1/12)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
| Interactive Advertising |  |  | | - Cadbury introduces candy bar on Google+
Cadbury turned to Google+ on Wednesday to launch its Dairy Milk Bubbly candy bar. The product also got a Twitter and Facebook roll-out shortly thereafter. The candy features a Blippar-enabled wrapper that allows users to access augmented-reality content. "[T]his is thought to be the first time [Google+] has been used for a product launch," David Moth writes. eConsultancy.com (1/12)  | What the next five years of retail will be about
Shop.org’s First Look track at Retail’s BIG Show, Jan. 15-18 in New York City, delivers two days of content specially designed for the Shop.org community, including insights from Twist Image, Forrester Research, McKinsey and more. Learn more. | | Shop.org Spotlight | | | | - How Guess? enhances the customer experience with mobile payments
Mobile payments and the services they enable at the store level can be a powerful and disruptive force in retail. At Retail's BIG Show, Jan. 15-18 in New York City, Michael Relich, executive vice president and CIO for Guess? joins a panel of experts to review the latest in this rapidly evolving technology and business. Learn more.
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Non-store retailers employ 1.7 million workers in the U.S. Source: 
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