| January 19, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G eyes men with facial hair for new trimming gadget
Procter & Gamble's Gillette and Braun have teamed on a ProGlide Styler for grooming but not removing men's facial hair. The styler, with a suggested retail price of $19.99, includes a trimmer, a battery-powered Fusion ProGlide razor and three trimming combs. Reuters (1/18)        | Stay ahead of your costs in 2012
IHS offers a range of solutions to help manage your exposure to price movements and supply chain risks. Visit IHS in booth 4 at the GMA-FMI Supply Chain Conference, January 22 - 24 in Orlando, Florida. Meet our expert economists and learn more about our outlook for key commodities. | | Trends |  |  | | - Cheeseburgers are impossible, food experts say
The humble cheeseburger would be impossible to make without an industrialized and globalized food economy, experts say. Tomatoes and lettuce don't ripen in the same seasons, and a small-scale farmer would struggle to put beef, cheese and buns on the plate. "The process of making such a burger would ... be wildly expensive -- requiring a trio of cows -- and demand many acres of land," blogger Waldo Jaquith writes. "There's just no sense in it." Scientific American magazine (2/2012)  | The Business Platinum Card® from American Express OPEN
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  | Supply Chain Management | | | | - IBM provides food-tracking technology
IBM's InfoSphere system uses bar codes to track food through the supply chain. Consumers can access the information through a mobile phone by snapping a picture of a quick-response code on food. Forbes (1/18) - "Got Milk?" campaign will star Kellogg cereal characters
Cartoon characters for Kellogg's cereal, including Tony the Tiger and elves Snap!, Crackle! and Pop!, will wear a milk mustache in advertisements for the "Got Milk?" campaign. "It just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk," said Doug VanDeVelde, Kellogg's senior vice president of marketing and innovation for ready-to-eat cereal. Drug Store News (1/18) - How Hershey juggles its Facebook brands
Hershey runs stand-alone Facebook pages for many of its chocolate and candy brands, including Kisses, Reese's, Jolly Rancher and Ice Breakers. To keep all of the company's social channels on track, PR manager Anna Lingeris says she aims to stay aware of fans' expectations for each brand, and to respond swiftly to conversations and comments about individual brands. "Each brand has its own personality. To mash them all into one, you're doing a disservice, because you're looking at it from a corporate standpoint rather than a brand standpoint," Lingeris says. Ragan.com (1/18) | Retail Spotlight | | | |
| Health & Wellness | | | | - Snack food at schools not linked to children's weight gain
Children who attended middle schools that served snack food were no more likely to gain or lose weight than those who attended schools that did not offer snack food, a study of 19,450 children showed. Although most middle schools sell snack food, researchers found that those with more poor children were more likely to offer snack food. The study appears in the journal Sociology of Education. MyHealthNewsDaily.com (1/18), Yahoo!/The Lookout blog (1/17) | GMA News | | | | - Registration now open for GMA Science Forum
The GMA Science Forum held April 4-6 in Washington, D.C., is the preeminent gathering of consumer packaged goods industry professionals for exploration of the critical scientific and regulatory developments that are impacting public health, product safety and the industry at large.
The 2012 Science Forum will have a clear focus on the Food Safety Modernization Act. GMA will host nationally and internationally respected keynote speakers who will provide an essential perspective on what you must do to be prepared for FSMA implementation, focusing on topics such as food safety regulations; health, wellness and ingredient safety; technology showcase; and science leadership.
Simply put, the Science Forum is your one-stop shop for the latest government and industry intelligence on the regulatory, scientific and health issues that will shape the CPG industry today and for years to come. Log on to www.gmascienceforum.com to register today.
| Government & Food Safety | | | |
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