| News about digital retail commerce |  |
- SaveLocal boasts quality over quantity
SaveLocal, Constant Contact's version of the daily-deals website, works for many small businesses, with a strategy of offering incentives to existing customers who share deals with their friends, said CEO Gail Goodman. SaveLocal also lets merchants set the amount of discount, which has appealed to many while turning off the "rabid deal seekers," she said. The New York Times (tiered subscription model) (3/14)       | Webinar: How Affiliate Marketing Drives Retail Sales
Discover how affiliate marketing drives new customer acquisition, average order value, and purchase latency. Join PepperJam Exchange, GSI Commerce's online performance marketing network, for a webinar on Tuesday, March 20 at 2 p.m. EST. Register Now. | | Online Retail Trends |  |  | | - Tips to boost spring conversions
As brick-and-mortar merchants brace for last-minute St. Patrick's Day shoppers, online retailers are planning ahead for Easter, Mother's Day, Father's Day and graduations, writes Shop.org's Fiona Swerdlow. Her tips for boosting spring gift sales and conversions include starting with evaluating and updating promotions that have worked with your customers in the past. Shop.org Blog (3/15) - Survey: Online retailers get a handle on fraud
Almost three-quarters of online retailers say that their fraud rates are below 1%, according to a new survey. Retailers have grown more sophisticated and are making better use of tokenization and geo-location technologies to curb fraudulent purchases, says Forrester Research senior analyst Denée Carrington. Internet Retailer (3/14)  | Get 24/7 Intrusion Detection, Video Surveillance and Access Control with ADT®—Protect your business from burglary and intrusion, with up-to-date video camera solutions that fit your needs. Now get up to $70 cash back! Sign up for a free review today! |
 - Pinterest has women's trust, study says
More than four-fifths of U.S. women say they trust blogs and Pinterest, according to a BlogHer study, compared with about two-thirds who say they trust Facebook. Six out of 10 women said they bought products based on a blog recommendation, and nearly half bought products based on Pinterest posts. Only about a third made purchases based on Twitter or Facebook recommendations. Adweek (3/14)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 - U.K.'s Tesco accidentally advertises iPads for £49.99
 Tesco Direct won't be shipping the hundreds of Apple iPads online shoppers snapped up at the deeply discounted and erroneous price of £49.99, £500 below the recommended retail price. "We always look to offer our customers unbeatable value but unfortunately this is an IT error that is now being corrected," a spokesman said. The Telegraph (London) (3/14) - Will PayPal's Square rival work for big retailers?
PayPal plans to to launch a gadget today that's similar to Square, which attaches to mobile devices and scans credit cards. While the mobile payment arena is growing increasingly crowded with services aimed at small- and mid-sized companies, PayPal's size and existing relationships may pave the way for deals with major retail chains, industry watchers say. MobileCommerceDaily.com (3/14)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
- Survey: Online marketers say EU privacy law will confuse
Europe's new law that will require online retailers to ask permission before digitally tracking website visitors is likely to be confusing and create disjointed shopping experiences, online marketers said in a recent survey. A full 82% said they believe the law will be bad for the web. Internet Retailer (3/14)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 | Shop.org Spotlight | | | | - KPMG webinar to give exclusive insight on industry trends
Retail Horizons, NRF's most illustrious industry benchmarking report, collects data on retailers' intentions in nine areas of operations including customer insight, e-commerce, supply chain and marketing. In an NRF Foundation webinar on March 23, KPMG Global Head of Retail Mark Larson will discuss the results of the 10th annual Retail Horizons survey and give takeaways that will help retailers position themselves for success. Learn more and register. - Are you a digital retailing pioneer? Share your stories at Shop.org's Annual Summit
Join thousands of the best and brightest digital retailers at the hottest digital retailing event of the year -- Shop.org's 2012 Annual Summit, Sept. 10 to 12 in Denver. The call for speakers has now officially opened, and the event team is searching for speakers for more than 20 sessions to share tactical "lessons learned," strategic planning ideas, and insights on new technology all retailers should watch for in the next five years. The deadline to submit proposals is May 20. Learn more and submit a proposal.
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The estimated net average spending by online consumers for St. Patrick’s Day this year is $37.05. Source: 
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