Wednesday, March 28, 2012

The changing nature of B2B buying

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March 28, 2012
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The Leaderboard 
 
  • How to cultivate charisma
    If you want to become a more charismatic leader, you should start by figuring out why, writes Brian Evje of Slalom Consulting. "How does being more magnetic serve your leadership responsibilities? How will this enable you to better serve the organization?" he asks. You should also be comfortable with who you are and be willing to practice your skills. Inc. online/Leadership Uncut (3/26) LinkedInFacebookTwitterGoogle+Email this Story
Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study.
Sales Strategies 
 
  • How to fix sales-training screw-ups
    A few sales-training mistakes could have hurt your team's first-quarter performance, so it's time to get back on track, writes Matt Sharrers. For example, you may have used generic sales-training materials, or you may have failed to reinforce the lessons learned. To remedy these problems, create training modules based on your sales process, and create a reinforcement plan, he advises. Sales Benchmark Index/Sales Force Effectiveness Blog (3/25) LinkedInFacebookTwitterGoogle+Email this Story
  • The changing nature of B2B buying
    Business-to-business buyers like their business-to-consumer cousins are looking for more experiential buying processes, Tony Zambito writes. "What we are witnessing today is a marked shift from funnel-thinking to that of focusing on the total buyer experience that does not fit neatly into stages or step approach thinking," he writes. iMedia Connection (3/26) LinkedInFacebookTwitterGoogle+Email this Story
  • The secret to managing millennials
    Research found that members of the millennial generation are willing to follow authority and want to be involved in meaningful work, writes Janet Spirer of Sales Horizons. Rather than bending over backward to serve millennials, it's a good idea to create a strong organizational culture that works for all generations of employees, she advises. SalesTrainingConnection.com (3/26) LinkedInFacebookTwitterGoogle+Email this Story
10 Critical Sales Management Reports that Salesforce.com Can't Generate and 10 Reasons to Care - This valuable white paper highlights 10 reports that dramatically impact how well sales management understands what is happening within their pipeline and forecasts.
Daily Data Points 
 
  • Gains in jobs boost Americans' confidence
    Americans are expressing an increasing sense of confidence as the job market improves, a Gallup poll found. "Americans' confidence in the economy is at its best level in four years, despite high gas prices," says Dennis Jacobe, Gallup's chief economist. CBS MoneyWatch (3/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Small-business owners can seize opportunities to help reduce their taxes, lower their expenses and reinvest in their businesses this tax season. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. SmartBrief readers: Download your 2012 Small Business Tax Strategy white paper now.
On the Road 
 
  • Weary travelers can rent airport suites by the hour
    Atlanta-based Minute Suites are creating 14 relaxation rooms in Terminal 1 of the Minneapolis-St. Paul International Airport. The rent-by-the-hour rooms have popped up at several other U.S. airports. They don't come equipped with restrooms but they do give the traveler a break from the noisy airport atmosphere -- a break that can be used for sleeping or work. Star Tribune (Minneapolis-St. Paul, Minn.) (3/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.
App Update 
  • Top apps for businesspeople on the go
    If you need to modify travel plans on the go, the Kayak mobile application is a good solution, writes Amy Gahran. The app, which is available on a range of mobile devices, aggregates travel deals from other sources. Other useful travel apps include TripIt, for creating travel itineraries, and FlightTrack, she writes. Entrepreneur online (3/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
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Making Small Talk 
  • Japanese "ghost ship" spotted off the coast of Canada
    An abandoned Japanese "ghost ship" that was lost in the tsunami has been discovered off the west coast of Canada. The ship could be followed by the arrival of additional debris. Experts with the U.S. National Oceanic and Atmospheric Administration's Marine Debris Program had expected tsunami debris to arrive in 2013, but it could be coming much sooner. Gizmodo (3/26), Chicago Tribune/Reuters (3/28) LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
As they say in golf, don't follow a bad shot with a bad shot. Q1 is over."
--Matt Sharrers, partner with Sales Benchmark Index, writing in the firm's Sales Force Effectiveness Blog
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